What is PPC Advertising?
In short, PPC advertising is a form of online marketing where advertisers have the opportunity to gain traffic to their targeted website through the use of placing adverts on search engine results and websites that run the publisher side to PPC.
Every time a web user clicks onto your advert, you will pay a fee or CPC (cost per click) for that one unit of traffic. The more clicks you get, the more you pay for the traffic. If you advert does not get clicked on at all, you will not have to pay a dime.
Should you use PPC?
In short, again, yes. Pay per click advertising is the most used form of advertising out there not by fluke or coincidence. Anyone of any size can use it. If you look into my ?Analyse A Real Campaign? series on PPC.org, you will find a huge range of businesses that use PPC to get traffic. This makes it clear that even if you want to gain, lets say, 10 web users a day to a specific webpage, PPC can work for you in the same way it can work for someone trying to attract thousands to a landing page a day.
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