People are shopping, reading news, and browsing the web on their mobile devices more than ever before. But even though mobile has exploded in the last few years, many mobile websites haven?t adapted as quickly. Even in 2015, users still regularly experience basic issues, including:
Mobile sites that don?t fit their screens properly and are hard to navigate
Having to pinch and zoom to see what they?re looking for
Having to type and use their thumbs a lot
Slow page loads
Tapping the wrong buttons by accident because links and buttons are too small
With mobile usage increasing every year, improving the UX of your mobile site is more important than ever before. If your company hasn?t optimized your mobile site and you think users may be having a poor experience, this article is for you. I?m going to break down 5 of the most common mistakes mobile sites make that frustrate users, causing them to leave and go somewhere else.
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