Using Twitter Ads for Lead Gen

[djbaxter]

Step-by-Step Guide to Using Twitter Ads for Lead Gen
by Brett McHale, Search Engine Journal
May 30, 2015

Many businesses aren?t quite sure how to tackle marketing on Twitter from a paid perspective. It?s certainly not a one-size-fits-all endeavor, and if you don?t quite know what you?re doing, you could wind up wasting a ton of money.

It may seem like common sense, but when you?re outlining the strategy for your Twitter ads, you should always have your goals in mind. It?s tempting to think your Twitter presence has to be comparable to that of a needy teenager, desperately asking strangers to ?Retweet this!? or ?Follow us!? or ?Please for the love of god give me attention so that this seems like a worthwhile investment!? You?re probably just wondering, ?Where?s the ROI??

In this post I?ll show you how to see a direct return on your Twitter ads investment.

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