[Video] Beyond Google AdSense: Monetizing smaller Web sites

[djbaxter]

Beyond Google AdSense: Monetizing smaller Web sites
Advertisers look for niche audiences

What can small companies and start-ups without huge audience numbers do to earn money from their Web sites? At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discuss pay-per-click ads, and why they might not be the best model for small companies. Rather, they say, finding a single sponsor or targeting a more specific audience could be a better strategy.

Panelists include: Neil Chase, vice president of Author Services at Federated Media; Samir Arora, chairman and CEO of Glam Media; and David Kopp, senior director of North American ads at Yahoo. Moderator: Bill Reichert, managing director of Garage Technology Ventures.

Note: The volume of this video is very low - you'll probably need to crank up the vol;ume to hear anything. A link to a popup window with the full transcript is available at Beyond Google AdSense: Monetizing smaller Web sites | Videos on ZDNet

 

[bigcat1967]

Great vid. So if I find small niches w/ low competition and I dominate the niche - what do you think? If I make a couple bucks per week in a small niche, maybe I can expand it to other niches until I make a reasonable amount per week.

Good idea?