First contribution here as I noticed a few are using Bing and looking for a template they can use in Voluum.
Here is the one I am using. It's basically taking most of the available Bing tokens.
Bing does not have any postback capabilities, nor can it pass bids.
The last 2 parameters are:
IfSearch:SearchNetworkDisplay
IfContent:ContentNetworkDisplay
They basically insert a text "SearchNetworkDisplay" when traffic comes form Search network.
It's tested and works well and will give you a much better reporting. That's a shame Bing does not pass costs, but that's a good start to track and optimize your campaigns.
Query String and Keyword are different, and I like to have both: Query String is what the visitor exactly entered, and the Keyword is the keyword that was triggered by this query string. I always find it interesting to go through Query Strings to find new keyword ideas as well.
Enjoy!
Here is the one I am using. It's basically taking most of the available Bing tokens.
Bing does not have any postback capabilities, nor can it pass bids.
The last 2 parameters are:
IfSearch:SearchNetworkDisplay
IfContent:ContentNetworkDisplay
They basically insert a text "SearchNetworkDisplay" when traffic comes form Search network.
It's tested and works well and will give you a much better reporting. That's a shame Bing does not pass costs, but that's a good start to track and optimize your campaigns.
Query String and Keyword are different, and I like to have both: Query String is what the visitor exactly entered, and the Keyword is the keyword that was triggered by this query string. I always find it interesting to go through Query Strings to find new keyword ideas as well.
Enjoy!