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I usually work 50% advance and 50% in the end.
If customer have solid idea about what he wants - he don't mind paying .
The people who is not sure what he is looking for will give you all kind of problems during the design process and than may not accept the end result.
I would suggest to discuss in all details what they are looking for and get some kind of advance.
The only people I don't ask for advance are returning customers - they know quality of work I do and I know they are good with payments without questioning the price...
DKs, this is a web customer, you are in Timis and he is in Oradea, is it worth setting up a meeting just for logo design?