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What does rebrand mean in affiliate context?

bikabon

Active Member
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I just can't connect it anyway with this Wiki Definition: Rebranding - Wikipedia.
 
Rebranding in this context means we failed on our last effort, sorry you lost money promoting our mistake.
Let's try it again with a new pitch and and see if it works again.

In a more general way Wiki addresses the most common reason for the pivot or ploy
Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding,

ploy (ploi)

noun

  1. An action calculated to frustrate an opponent or gain an advantage indirectly or deviously; a maneuver.
 
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