What if links aren?t as important as you think?

[djbaxter]

What if links aren?t as important as you think?
by Duane Forrester, Bing Webmaster Central
7/20/2012

Links, links, links. It?s pretty much at the top of any SEOs ?must discuss? list of topics. For a long time, the prevailing thinking was links were the golden egg. They were what you needed to turn the tide and boost your rankings. And that was true.

Today, though, it might pay to broaden your thinking.

I am not saying links are dead or links have no value ? let?s get that straight up front.

What I am saying, however, is that it can pay to keep the big picture in view and not get mired too deeply in the weeds. I mean, just watching comments on popular search industry sites from those who work in the industry is enough to convince anyone that link building and managing link campaigns is very much the current ?tactic du jour?. But what if that time were better spent?

What if links aren?t as important as you think?

 

[uliandim]

Great article