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“Adavice”/“CPA

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It's basically the Blach Hat SEO technique in which the content presented to the search engine crawlers is different from the one presented to the website visitors. Often it's being used in an attempt to trick search engines into giving the site a higher ranking, or, on the other hand, it can also be used to trick users into visiting a site that is different from the description shown in search results. It's considered a risky and bad method, as nothing you do or offer is exactly valid and real.


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