Hello friend! Good question there. Incentive offer means you will promote an affiliate offer (usually through an app or your own website) in exchange for incentives. In other words, you can pay somebody to avail of the affiliate offers you are promoting and their rewards usually come in a form of discounts, digital points, game/app download access, access to premium contents, and etc.
The good thing about this is you'll be able to reward every user for taking part of an offer while you also get paid for the conversion that you acquired through their actions...
This same concept is also being applied in the offerwall tool that I'm using right now in my website and app.
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