- Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs).
- It involves various strategies and techniques, such as keyword research, on-page optimization, and link building, to increase organic (non-paid) traffic to a website.
- The goal of SEO is to enhance a website's relevance and authority in the eyes of search engines, leading to higher rankings and more traffic.
- SEO is important for businesses and websites because higher visibility and ranking on search engines can result in increased website traffic, brand awareness, and potential customers.