What major factors are taken into account by search engines!

[andreyknure]

I would like to start this important post to share the most effective search optimization practices, lets start discussing what search engines like and what factors have a direct impact on website search engine ranking, you are welcome to continue ...

- Keyword phrases put in website content
- Keyword phrases put in meta tags - tittle, description, keywords
- Incoming link quality and number
- Keyword phrases in incoming links
- Keyword phrases in internal links
- Keyword phrases in domain name
- Each page should be available for 2 clicks
- The time visitors spend on website
- Content update
- Website traffic
- Domain age
- PageRank
........
if you have something to add, please, don't hesitate to do this!!!

 

[jackfranklin8]

Search Engine optimization

SEO Software packages are usually the right solution because you receive all of the needed software in one package. SEO tools helps you to create Search Engine optimization projects quickly and easily.

 

[Daniel Cassidy]

CSS and having websites with tight navigation and layouts is also becoming a big factor in search engine optimization. Remember that all of this on page and off page methods to increase your sites ranking are all good things top practice, but ultimately you need a site that is going to appeal to visitors and be user freindly and not robot friendly. They know when you are trying to hard and will penalize you for it.

Search engines are in the business of bringing the most relevant pages to there customers in terms of the results they give back. Good quality content and natural links are the way to go. Everything else has very little impact in the long term with the exception of domain age.

 

[toddistalking]

personally, i favor using relevant anchor text on relevant sites. think of it this way:

let's say you walk into a room full of people, dressed in plain clothes, and identify youself as a doctor. sure, people will believe you. but there's no proof. now, imagine you walkinto that same room, wearing your uniform, with a stethoscope around your neck, and people greet you as doctor, before you have introduced yourself. i think the SEs work the same way.

 

[Linda Buquet]

That's a great analogy Todd! Helps put things into perspective when you use real world examples like that!

The other thing search engines are looking for is CONSISTENT Keywords and content.

If you have Green widget in your title tag, description and meta keywords but they are nowhere on the page you aren't going to rank well for green widgets.

Realize that one of the concerns Google has is spammers that try to lure search visitors with popular keywords like "gas prices" to try to get them to a page that's really all about Viagra or whatever.

So be sure your KW is in all the right places on the page and the content is relevant to the keywords.

 

[toddistalking]

another thing that i picked up from john reese was using relevant LSI keywords in your content. i like to use the google adwords keyword tool, and also have it check for 'similar keywords' (they show up at the bottom after the first set of keywords). it's like google is doing the hard work for us and telling us exactly what it wants to see!

lemme just do a real example to show what i'm talking about. log into your adwords account, and go to the keyword tool (https://adwords.google.com/select/KeywordTool). do a search for 'baby potty training' and leave the 'use synonyms' box checked. after the first set of keywords, you'll see the 'additional keywords to consider', and its sorted by relevance. it also lists potty chairs, baby products, baby furniture, baby feeding, etc. google is telling you that it likes those keywords as well. so i'd like to think that if you incorporated some of those keywords into your content about 'baby potty training', that google would rank you higher, because of relevant content. and if you can get some good backlinks with some of those lsi keywords as anchor text - even better!

 

[Linda Buquet]

Thanks Todd, another great point!

For those that don't have an Adwords account, here's the Google Adwords External keyword tool.
You just need to get past the capcha once then you can search away.

https://adwords.google.com/select/KeywordToolExternal