What Problems Do New Google Ads Accounts Face and How to Avoid Them?

[YeezyPay]

Creating a Google Ads account is just the first step on a long and challenging journey to running a successful ad campaign. New accounts often face a bunch of problems that can waste all your hard work and drain your budget. In this article, the team at YeezyPay, a service that provides access to trusted agency accounts, will talk about the common problems new Google Ads accounts face and how you can solve them.

Why Google Ads doesn't trust new accounts​

Google is a huge system that wants to protect itself from scammers, spammers, and dishonest advertisers. Because new accounts are seen as potential risks, they have to deal with extra security measures and restrictions.

Here are a few reasons why Google Ads is slow to trust new accounts:

Lack of history and reputation​

Google doesn’t know who you are, what your business does, or how seriously you plan to use their ad platform. Without a track record, Google can’t tell if you’re a good advertiser or someone who might take advantage of their system.

Fraud risk​

New accounts are often used to promote shady offers, which can damage Google’s reputation and harm its users. For example, if you try to advertise a financial pyramid scheme from a new account, it’s almost certain that your account will get banned. Google wants to protect its users from scams, so they’re very cautious with new accounts.

Low-quality ads​

Beginners often make mistakes when setting up their ad campaigns. They might choose the wrong keywords, write poor-quality ads, or fail to set up targeting correctly. These mistakes can lead to ineffective ads and wasted budgets. For example, if you’re advertising a product for women but targeting men, your ad won’t reach the right audience, and it might even make Google suspicious of your account.

Typical problems with new Google Ads accounts: A Detailed Analysis​

New Google Ads accounts are like freshmen at a university. They’re not known, they’re not trusted, and they have to prove themselves.

Let's look into the most common problems new accounts face and how to solve them.

Long moderation times for ads​

Imagine you’ve set up an advertising campaign, added money to your account, and you’re eagerly waiting for the clients to start rolling in. But then your ads get stuck in moderation for days, or even weeks. This is a common issue for new accounts because Google carefully checks every detail in your ad to ensure it doesn’t break any rules or mislead users.

What to do:

• Be patient and wait it out.
• Double-check your ad to make sure it follows Google Ads’ rules.
• If moderation takes too long, contact Google support.

Keep in mind that campaigns run by affiliates using trusted agency accounts through services like YeezyPay get priority in moderation. Even if they include grayhat offers, these accounts are more likely to get their ads approved. You can access these trusted accounts by signing up and adding funds to your balance with services like YeezyPay.

Budget and bid limits​

New accounts might find that Google restricts their daily budget and maximum bids per click. This is done to prevent significant financial losses if there are errors in the campaign settings or if the advertiser behaves dishonestly.

What to do:

• Start with a small budget and gradually increase it as Google begins to trust your account more.

High cost per click​

Google Ads operates on an auction system where advertisers compete to show their ads to users. The higher the quality rating of your ad and your account overall, the lower your cost per click will be. New accounts often start with low-quality ratings, which leads to higher costs per click and less effective ads.

What to do:

• Create high-quality ads that match what users are searching for.
• Use relevant keywords.
• Set up detailed targeting to reach the right audience.

Pausing advertising campaigns​

Google might pause a new account’s advertising campaign without any explanation if it detects suspicious activity or policy violations. For example, if you launch ads for a grayhat offer or suddenly increase the campaign budget, Google might see this as suspicious and pause your ads.

What to do:

• Review your campaign settings to ensure they comply with Google Ads’ rules.
• Contact support to find out why your campaign was stopped.

Account bans​

This is the worst-case scenario for a new account. Google bans accounts for serious violations like promoting prohibited goods and services, engaging in fraud, spamming, or cloaking. If your account gets banned, it can be very hard, sometimes impossible, to get it restored.

What to do:

• Follow Google Ads’ policies carefully.
• Consider using trusted agency accounts not only for grayhat but also for whitehat verticals.

How to avoid problems with a new Google Ads account​

Here are some practical tips from experienced Google Ads users to help you avoid common problems with new accounts:

• Learn the Google Ads rules: Take some time to read through the Google Ads policies and guidelines. Understanding these rules is really important, especially if you’re using advanced marketing tools or promoting products that might be considered a bit risky by Google.
• Start by promoting whitehat offers: When you’re just starting out, don’t promote risky grayhat offers right away. It’s better to warm up your account with white hat offers that are clearly allowed by Google Ads and won’t raise any red flags with their moderators.
• Create high-quality ads: Make sure your ads are well-written, clear, and attractive. Good ads should be informative and relevant to what users are searching for. High-quality ads not only attract more clicks but also help build trust with Google, which can lower your cost per click and improve your ad performance overall.
• Target the right audience: Use Google Ads’ targeting tools to make sure your ads are shown to the right people. Broad, untargeted ads are less effective and can waste your budget. Instead, focus on specific demographics, locations, and interests that match your product or service. Proper targeting helps ensure that your ads reach people who are more likely to be interested in what you’re offering.
• Start with small budgets: Don’t rush to pour a lot of money into your new account. Start with small budgets and gradually increase them as your account gains more trust. Google’s algorithms can flag new accounts that suddenly receive large amounts of money as suspicious, potentially leading to a ban for “suspicious payments.”

It’s wise to avoid running ads for products or services that might be considered risky or grayhat until your account is well-established. Once your account has built up some history and trust with Google, you can consider expanding into these niches more cautiously.

• Talk to Google Ads support: Don’t hesitate to reach out to Google Ads support if you have questions or run into issues. Google’s support team is there to help you understand the rules and set up your campaigns correctly. New advertisers who engage with support and ask for guidance are less likely to raise suspicions and more likely to succeed.
• Use trusted agency accounts: If possible, use trusted agency accounts. These accounts have a higher level of trust with Google and come with added benefits, like advanced features and the ability to recover your budget if you get banned. YeezyPay provides access to these trusted accounts, helping you start on the right foot without unnecessary risks and restrictions.

How to warm up a new Google Ads account​

A new Google Ads account is like a young plant that needs care and attention. In order for it to get stronger and begin to bear fruit, it needs to be warmed up.

Here’s how to nurture your account:

• Top-up your account balance regularly: Even if you haven’t started running ad campaigns yet, make sure to regularly add small amounts of money to your account. This shows Google that you’re committed to investing in advertising and are serious about following the rules. Regular deposits help build trust with Google’s algorithms.
• Create high-quality ad campaigns: Focus on creating high-quality ad campaigns, even if your budget is small. Make sure your ads are clear, relevant, and well-targeted. Use smart targeting to reach the right audience, and choose relevant keywords that match what people are searching for. High-quality campaigns can improve your ads’ performance and build a positive history for your account.
• Track your campaign performance: Regularly check how your ads are performing and make adjustments as needed. Look at key performance indicators like click-through rates, conversion rates, and cost per click. Analyzing these metrics helps you understand what’s working and what’s not, allowing you to make data-driven decisions to improve your campaigns. This ongoing optimization can help improve your ads’ quality score and reduce costs over time.

Conclusion​

Starting with a new Google Ads account can feel challenging, but it’s definitely manageable with the right approach. By understanding how the system works and following these tips, you can avoid many common problems and set yourself up for success in your advertising campaigns. Using trusted agency accounts from YeezyPay can also provide a smoother start, saving you time, money, and stress, and helping you work effectively from the very beginning.

 

[T J Tutor]

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