Graybeard
Well-Known Member
Selecting Offers and
Optimizing Traffic is Not that Simple
In order to assess an offer's perspective, a affiliate must first understand what customers want and expect from the offer.
Customer perspective can be determined through surveys, customer interviews, and focus groups.
Click through rate (CTR) is a good metric to consider when looking at the customer perspective with regards to affinity of the product or service. A high CTR usually indicates that the customer is interested in the product or service, while a low CTR may indicate that the customer is not interested. However, CTR is not the only metric to consider when looking at affinity of the product or service. Other factors, such as conversion rate and bounce rate, can also give clues about customer affinity.
A buyer's assessment of the value proposition of the offer is another key metric to be considered when selecting you product or service offer as an affiliate. In order to ensure you are offering a valuable product or service to your potential customers, it is important to consider their assessment of the value proposition of your offer. What exactly are they getting in return for their purchase? Is it a fair deal?
Your target audience's assessment of the value proposition of your offer will be influenced by a number of factors, including the price, quality, and uniqueness of your product or service. If you can offer a competitive price for a high-quality product or service, you are more likely to win the approval of potential customers. Likewise, if your product or service is unique and not easily replicated, it is more likely to be seen as valuable.
Of course, there is no one-size-fits-all answer to the question of what makes a valuable product or service.
Ultimately, it is up to you to decide what offer will be most appealing to your target audience. By taking the time to consider their assessment of the value proposition of your offer, you can ensure that you are providing them with a product or service that they will be happy to purchase.
CTR (the ad's or link's click through rate) also can give clues about the customer perspective with regards to affinity of the product or service.
It is important for affiliates to take the time to assess customer perspective because it allows them to improve their products or services offers to better meet customer needs as well as GEO traffic.
An offer's perspective is important to assess because it allows affiliates to understand how customers see each offer. This understanding can help affiliates make decisions about products or services that they can offer and have a reasonable chance of converting AND showing a reasonable ROI/ROAS/ROMI.
For example, if a affiliate understands that customers think their product is too expensive, the affiliate can make a pivot to a lower price point offer that is similar or is the same product at a negotiated price or one from another vendor.
When assessing an offer's perspective, affiliates should keep in mind that customer perspective can change over time. What customers want and expect from a product or service can change as the market demand grows, or declines, and as the world economics change. Therefore, it is important for affiliates to periodically assess the customer perspective to make sure they are still meeting their targeted customers needs.
Overall, the offer's perspective is important for affiliates to understand because it allows them to improve their products or services. By better understanding the buyer's perspective, affiliates can make sure they are meeting customer needs and providing the best possible product or service. This will lead to more green and making bank when all sales are accounted for and paid out promptly.
