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Hi,

I have several campaigns where I have variables with conversions but negative ROI. Some of them with 1-2 conversions but others with 7-8 conversions but still -80% ROI. What should I do with those variables?

Should I pause them after X conversions? after X days?

Would it be better to keep that negative ROI or redirect that variable to an offer rotator (in case you can't block it in the traffic source)?

What if that variable is one that brings a lot of traffic but still unprofitable? Should I block/redirect it or improve my landers first?

Thanks

[QUOTE="ironbull, post: 143771, member: 21929"] Hi, I have several campaigns where I have variables with conversions but negative ROI. Some of them with 1-2 conversions but others with 7-8 conversions but still -80% ROI. What should I do with those variables? Should I pause them after X conversions? after X days? Would it be better to keep that negative ROI or redirect that variable to an offer rotator (in case you can't block it in the traffic source)? What if that variable is one that brings a lot of traffic but still unprofitable? Should I block/redirect it or improve my landers first? Thanks [/QUOTE]

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