Whitehat pages are like a clean slate in affiliate marketing. When designed and set up correctly, they can help you avoid getting your ad campaign and Google Ads account banned, while also warming up your audience before sending them to your main offer. However, creating the perfect whitehat landing page that converts well and doesn't raise any red flags is challenging.
In this article, we’ll look at which whitehat pages to use for your Google Ads campaigns.
Imagine you try to run an ad for a grayhat offer directly on Google Ads. Chances are, it won't work. Google’s algorithms will quickly spot the unauthorized content and ban your account. This is where whitehat pages come in handy.
Key roles of whitehat pages in Google Ads:
Plus, this sloppy approach can hurt your reputation. You’ll likely get low-quality traffic and might break the rules for how you’re supposed to drive traffic to certain offers.
In this article, we’ll look at which whitehat pages to use for your Google Ads campaigns.
Why whitehat pages are crucial for Google Ads campaigns
Imagine you try to run an ad for a grayhat offer directly on Google Ads. Chances are, it won't work. Google’s algorithms will quickly spot the unauthorized content and ban your account. This is where whitehat pages come in handy.
Key roles of whitehat pages in Google Ads:
- Masking your ad: Instead of linking directly to your offer, users are taken to a whitehat page that doesn't trigger Google’s algorithms.
- Engaging your audience: You can put useful content on the whitehat page that interests your target audience and gets them excited about your offer.
- Boosting ad performance: A well-made whitehat page that looks trustworthy can improve your Click-Through Rate (CTR) and lower your cost per click.
Types and formats of whitehat pages to use when running campaigns on Google Ads
There are many types of whitehat pages you can use, and the best one for you depends on your industry, the offer you're promoting, and your campaign goals. Here are some popular options:- Blogs and articles: These are great for attracting people who are searching for information on Google. For example, if you're promoting a weight loss product, you can create a blog about healthy living and nutrition. This helps to "warm up" your audience by providing useful content before introducing your product.
- Lead generation landing pages: These pages are designed to collect leads (like email addresses) or sell products and services. The key is to make your offer clear, use strong calls to action (like "Buy Now" or "Sign Up"), and include high-quality photos and videos to make the page more appealing.
- Quizzes and surveys: These interactive pages can grab people's attention and collect information about their preferences. For example, if you're offering online courses, you could create a quiz like "What Kind of Entrepreneur Are You?" to engage your audience.
- Social media profiles: Platforms like Facebook, Instagram, and TikTok are great for reaching your target audience. Make sure your profile looks active with regular posts and interactions. This strategy is often used for promoting OnlyFans and webcam models.
- Video hosting websites: Websites like YouTube and Vimeo are perfect for sharing videos like reviews, how-to guides, interviews, and case studies. These videos can talk about your offer in a more indirect and engaging way.
- Reviews and comparison pages: These pages work well if you have multiple offers in the same niche. For example, in the cryptocurrency space, you could create a website comparing different crypto exchanges, detailing the pros and cons of each.
Tips for creating great whitehat pages for Google Ads
Creating a good whitehat page involves a mix of marketing skills, writing, web design, and understanding how Google Ads works. Here are some useful tips from experts:- Quality content: Make sure your text is unique, interesting, and useful to your audience. Also, optimize it for search engines (SEO) so people can find it easily.
- Attractive design: Your page should be visually appealing and easy to navigate. Use high-quality photos, videos, and infographics to make it look professional.
- Clear Calls to Action: Make it obvious what you want the user to do next, whether it's subscribing to a newsletter, making a purchase, or watching a video.
- Mobile-friendly: Most people access the internet on their smartphones, so ensure your page looks good and works well on mobile devices.
- Links to real profiles: Adding links to active social media profiles can build trust with both Google and your visitors.
- Analytics and testing: Keep track of performance metrics like Click-Through Rate (CTR), conversion rate, and cost per lead. Test different versions of your whitehat pages to see which ones perform best.
Examples of whitehat pages for different verticals
Here are some examples of effective whitehat pages for popular verticals:- Gambling: Create a blog about sports betting strategies, a landing page with free expert predictions, or a quiz like "How Adventurous Are You?"
- Nutra and health products: Start a blog about healthy living, make a landing page reviewing a new weight loss product, or run an Instagram page with healthy recipes.
- Dating: Set up a Tinder profile with great photos and an interesting description, create a landing page with online dating success stories, or design a quiz like "What Is Your Personality Type?"
- E-commerce: Write a blog with product reviews, develop a landing page with special offers, or make video reviews on YouTube.
What happens if you skip whitehat pages and send traffic directly
It can be really tempting to save time and money by sending traffic from Google Ads straight to your offer. But this can backfire badly. First, Google Ads will quickly spot any questionable content and could permanently block your account. Second, if you’ve already put money into your ad account and set up a campaign, you might lose that money.Plus, this sloppy approach can hurt your reputation. You’ll likely get low-quality traffic and might break the rules for how you’re supposed to drive traffic to certain offers.
