DSP or Demand-side platform is a programmatic advertising platform where ad buyers can purchase and manage ad inventories from different ad sources.
In other words, DSP is automated media buying through a real-time bidding system. You set the bid for the campaign you are launching and immediately start competing with other marketers for ad place on the publisher’s web page. If you offer the highest bid, and it wins, you get the particular ad space on the website.
Marketers can buy a video, mobile, in-app, and search ads, on a DSP, through real-time bidding (RTB), across many networks. As a result, advertisers do not spend time manually doing publisher hunts with different offers to advertise.
There are many platforms where you can buy push traffic directly for your campaigns, so that's why this post is a part of push section of the forum.
How Does a DSP Work?
As we all know, DSP is used to replace manual with an automated process of buying ad space through the RTB process.
The flow goes like this:
You may think it looks like a complex and long-lasting process, but I suppose you might be wrong. The process lasts just a couple of milliseconds.
So, Why You Should Use a DSP By Yourself?
When we mention DSP, we all immediately think about one thing- CONTROL!
You have absolute control over your campaign, how it will be set, how creatives will look, the budget you want to spend on the particular campaign, and traffic sources you want to use. We especially mean that you will avoid fraud traffic that someone may send to your campaign when we say traffic. And that is the beauty of the game: you will prevent everything that might harm the performances and efficiency of your offer.
Time-saving!
Yes, we know time is money, and when we have any tool that can make our life easier, we will use it for sure!
We will start with saving your time as you do not have to waste it on automated tasks. Instead, you have the ability to focus on setting up your campaigns and their optimization.
Easy to track
User experience is even better as you can track your campaign’s performances in one dashboard for all the campaigns that you run on your sites. DSP made it possible to track it all in one campaign to gain insight into various ads displayed across multiple websites.
Before DSP in advertising marketing, you would have to create different campaigns for the same purpose, which instantly made reporting more complex.
Wider audience
Further, it is more profitable, as you can simultaneously advertise on many networks, which means better dissemination of your ads and better response from the audience!
A better conversion rate is something that all marketers love to see. In addition, DSP makes targetting your audience more specialized, so the reach-out is even better!
Publishers + Advertisers = User ad spaming
User targeting
Information about user behavior is used to optimize the campaign of DSP. It means optimizing user targeting and reaching out to the relevant audience for their ad campaign. There are different targeting options, like demographic targeting, geo-targeting, contextual targeting, behavioral targeting, device targeting, operating system, browser, IP, day/time, retargeting, etc.
Reporting, analytics, and optimization of the campaigns
One of the essential things on DSP is that you can track the performances of the campaigns you run, on the dashboard, like reports of a page view, website traffic, engagement rates, CTR, etc.
In that case, you can optimize campaigns in the way that suits you best.
Automated, real-time bidding
The „negotiation” between ad buyers and ad sellers is done in the RTB process in milliseconds while users are loading the web page. The whole process is automated and, as we mentioned, time-saving.
Many Useful Features are Available!
The great thing about DSP is that you have access to Creative Content Management or Dayparting to make your campaign successful.
These essential tools help you the ad content display as you want.
On the other hand, Dayparting gives you the ability to choose the part of the day the ads will be displayed to your target audience.
Planning your budget
You can choose how to spend your budget according to the more profitable campaign. However, you do not want to waste money on ad space that will not bring you profit and concrete results. So budget planning for your campaigns is crucial for your advertising business.
Brand safety
To maintain brand safety, you can blacklist fraud sources that can affect your reputation.
To wrap it up
Unquestionably, DSP is built to help marketers grow their campaigns to be profitable and effective. DSP helps advertisers benefit, but the users who receive ads are served through the DSP system.
DSP also makes the organization part of your business easier and unburdening, and the seals of the product you are offering can be boosted. Campaigns made through DSP automate all your business efforts and future steps.
Hope I managed to demonstrate the value that DSP brings. I'd be happy to discuss the benefits of a DSP in the comments
In other words, DSP is automated media buying through a real-time bidding system. You set the bid for the campaign you are launching and immediately start competing with other marketers for ad place on the publisher’s web page. If you offer the highest bid, and it wins, you get the particular ad space on the website.
Marketers can buy a video, mobile, in-app, and search ads, on a DSP, through real-time bidding (RTB), across many networks. As a result, advertisers do not spend time manually doing publisher hunts with different offers to advertise.
There are many platforms where you can buy push traffic directly for your campaigns, so that's why this post is a part of push section of the forum.
How Does a DSP Work?As we all know, DSP is used to replace manual with an automated process of buying ad space through the RTB process.
The flow goes like this:
- Marketer chooses the audience he wants to reach
- Then, the particular ads are set on DSP
- The ad is then available on DSP with the help of SSP and ad exchange
- These two mechanisms, with the assistance of the targeted criteria, send bids to buy ad space through DSP
- Through RTB, marketers compete with each other for the particular ad space
- The winning bid buys ad place through DSP and the ad displays on the publisher’s website.
You may think it looks like a complex and long-lasting process, but I suppose you might be wrong. The process lasts just a couple of milliseconds.
So, Why You Should Use a DSP By Yourself?When we mention DSP, we all immediately think about one thing- CONTROL!
You have absolute control over your campaign, how it will be set, how creatives will look, the budget you want to spend on the particular campaign, and traffic sources you want to use. We especially mean that you will avoid fraud traffic that someone may send to your campaign when we say traffic. And that is the beauty of the game: you will prevent everything that might harm the performances and efficiency of your offer.
Time-saving!
Yes, we know time is money, and when we have any tool that can make our life easier, we will use it for sure!
We will start with saving your time as you do not have to waste it on automated tasks. Instead, you have the ability to focus on setting up your campaigns and their optimization.
Easy to track
User experience is even better as you can track your campaign’s performances in one dashboard for all the campaigns that you run on your sites. DSP made it possible to track it all in one campaign to gain insight into various ads displayed across multiple websites.
Before DSP in advertising marketing, you would have to create different campaigns for the same purpose, which instantly made reporting more complex.
Wider audience
Further, it is more profitable, as you can simultaneously advertise on many networks, which means better dissemination of your ads and better response from the audience!
A better conversion rate is something that all marketers love to see. In addition, DSP makes targetting your audience more specialized, so the reach-out is even better!
Publishers + Advertisers = User ad spaming
User targeting
Information about user behavior is used to optimize the campaign of DSP. It means optimizing user targeting and reaching out to the relevant audience for their ad campaign. There are different targeting options, like demographic targeting, geo-targeting, contextual targeting, behavioral targeting, device targeting, operating system, browser, IP, day/time, retargeting, etc.
Reporting, analytics, and optimization of the campaigns
One of the essential things on DSP is that you can track the performances of the campaigns you run, on the dashboard, like reports of a page view, website traffic, engagement rates, CTR, etc.
In that case, you can optimize campaigns in the way that suits you best.
Automated, real-time bidding
The „negotiation” between ad buyers and ad sellers is done in the RTB process in milliseconds while users are loading the web page. The whole process is automated and, as we mentioned, time-saving.
Many Useful Features are Available!
The great thing about DSP is that you have access to Creative Content Management or Dayparting to make your campaign successful.
These essential tools help you the ad content display as you want.
On the other hand, Dayparting gives you the ability to choose the part of the day the ads will be displayed to your target audience.
Planning your budget
You can choose how to spend your budget according to the more profitable campaign. However, you do not want to waste money on ad space that will not bring you profit and concrete results. So budget planning for your campaigns is crucial for your advertising business.
Brand safety
To maintain brand safety, you can blacklist fraud sources that can affect your reputation.
To wrap it upUnquestionably, DSP is built to help marketers grow their campaigns to be profitable and effective. DSP helps advertisers benefit, but the users who receive ads are served through the DSP system.
DSP also makes the organization part of your business easier and unburdening, and the seals of the product you are offering can be boosted. Campaigns made through DSP automate all your business efforts and future steps.
Hope I managed to demonstrate the value that DSP brings. I'd be happy to discuss the benefits of a DSP in the comments
