Hey guys!
Summer is in the full swing and so are the sporting events!
For affiliate marketers, this is yet another opportunity to make money with the e-commerce vertical.
Read on to find out how to make money with the E-commerce niche during 2021 summer sports events and score that conversion gold!
There is a simple answer to this one, yes, of course, you can! According to Statista, the global e-commerce retail sales will be worth over $4 billion in 2021, and will likely be above 6 billion by 2024 if it keeps growing at its current rate.
Although we don’t mean you will be the one making billions there still is a chance to earn big bucks with the e-commerce vertical. Especially that the payout per item continues to be one of the highest in the affiliate industry.
E-commerce affiliate marketers don’t need to be condemned to only making money via social media or email marketing. Pop ads, push ads, domain redirect ads, and search ads are all options that can help you boost your commission from e-commerce campaigns. What’s more, there’s also keyword targeting which can give your campaigns an added stimulus during sports events.
So, what exactly is keyword targeting in terms of affiliate marketing?
Keyword campaigns are a useful way to match your offers precisely with what users are actually looking for. They can be created for the pop and domain types of traffic in Zeropark. The keywords you choose to target in Zeropark are then matched with content and terms relating to website a specific user is engaging with. For pop traffic, keywords are matched with the content or name of a website that a visitor is on. Whereas, with domain traffic, keywords are matched with domain names, including misspellings.
That’s why keyword campaigns are a great way to match your offers with the right traffic. If a user visits a page relating to your chosen keywords, they will be presented with one of your ads/landing pages, or led directly to an offer that is closely related to that topic. To put it simply, keyword targeting allows your ads to be matched with relevant traffic.
☞ A couple of points to consider when using keyword targeting are: keep the keywords short, avoid spelling mistakes, remove the https:// if you are targeting domains, and avoid unusual word merges (e.g. sportclothing).
It’s an incredibly precise way to target your ads as it is based on specific keywords. In addition, the placements providing keyword traffic are chosen to offer the best quality of potential leads.
Let’s have a look at what happens when you begin a keyword pop campaign for a sports event campaign, with a sports kit offer, and choose to target the sports shorts keyword. If the content of a website a user visits is related to sports, then your sports kit ad will be matched with relevant keywords on the page. For example, keywords like running shorts, sports shorts, or basketball shorts.
Do you see how keyword targeting will help you get the edge over your competition in your e-commerce affiliate marketing campaigns during sports events? It’s worth taking a shot.
Put simply, no. E-commerce has benefited from nearly all transactions taking place online since people have been trapped inside. In fact, brick and mortar stores declined on average 5.7% globally with roughly 3.2 billion euros being lost in Europe alone. However, while some sales are lost from in-person transactions, they are being made up by online sales which have seen exponential growth in the last year.
In fact, the e-commerce market has witnessed a boost due to more than 18% extra time being spent online as a result of the pandemic in the USA, according to Statista. The same can be said globally, with much of the world experiencing some form of lockdown period in the last year. And Black Friday was one of the biggest on record according to Adobe, which measured that 9 billion dollars was spent online during Black Friday alone. So, don’t forget that this is the biggest opportunity for e-commerce ads in the whole year.
This means that the chance to make money with e-commerce has been higher than ever during the coronavirus pandemic. Another aspect of the pandemic market has been the work-from-home environment, which allows more time for people to spend on shopping sites during their working hours, as they are online in the safety of their own home.
So, overall the covid-19 pandemic has been a profitable time to run e-commerce offers to customers in the affiliate industry. And given that e-commerce vertical has always been a safe bet for affiliate marketers, it will continue as such even in the new, almost post-pandemic times.
Have you been searching for which products to promote that can make you money as an affiliate marketer? Well, search no longer, we will answer all of your concerns! And if you are looking for mobile or desktop e-commerce offers to promote throughout the sports events this summer, then you are in the right place.
So, getting your customer to complete a transaction on their mobile is one of the possible ways to earn your affiliate commission. We also recommend that you split your campaigns by device type to maximize your promotion potential. You don’t want to be showing your desktop creatives to your mobile users as that’s quite a rookie error.
Another way to score well with mobile devices is push ads. People engage with their mobile devices during sports events all the time, so receiving a well-targeted ad in the form of push notifications ads suits the occasion. And don’t forget to time your push ads for the day of the sporting event you are targeting to highlight the link between your promotion and game day!
Examples of the best sports-related items to purchase online are described below, but we recommend looking for products already sponsoring the sports events you’re targeting.
Pop and domain redirect ads can be displayed, for example, already while people are finding their favorite sports streaming site and can feature a related offer that users may be happy to engage with — especially if keyword targeting is used.
That’s not to say you have to select only one device type you want to target in your campaign setup. You can focus on either mobile or desktop, but combining both has proven to bring the best result. Especially if properly tested at the very start. Being able to target both broad or narrow just means that the size of the market has grown. And so has the size of the opportunity.
Examples of the best sports-related e-commerce items are listed below but what traditionally performs best for desktop devices are TVs and electronics.
In short, the answer is all of them. But obviously, it makes sense to focus on sports that you yourself are interested in to get a better understanding of your target consumer.
As you can see from this picture, we have already had a few sporting events to make money from with affiliate marketing, and we are currently in the midst of the biggest one — the Olympic Games. So, if you needed a sign to start preparing your campaigns for the summer sports events this is it, don’t miss out!
As we have said previously, every sporting event these days is showcased on multiple television broadcasts, which have also made their way online. So, it comes as no surprise that streaming platforms receive more traffic than usual during these sporting events. And the advertising space on such streaming sites is the perfect spot for your affiliate offers that are linked to the games.
This means that you’ve got a chance to get your affiliate ads in front of your target audience no matter which sporting event you choose.
We suggest you do your research to ensure you are promoting the most popular products or services that your target audience would want to buy during sports events. But if you want a head start, just take a look at the list below.
☞ Examples of products to promote during the games:
Magda
Summer is in the full swing and so are the sporting events!
For affiliate marketers, this is yet another opportunity to make money with the e-commerce vertical.
Read on to find out how to make money with the E-commerce niche during 2021 summer sports events and score that conversion gold!
Can you still make money with E-commerce ads in 2021?
There is a simple answer to this one, yes, of course, you can! According to Statista, the global e-commerce retail sales will be worth over $4 billion in 2021, and will likely be above 6 billion by 2024 if it keeps growing at its current rate.
Although we don’t mean you will be the one making billions there still is a chance to earn big bucks with the e-commerce vertical. Especially that the payout per item continues to be one of the highest in the affiliate industry.
Can keyword targeting boost e-commerce campaigns during sports events?
E-commerce affiliate marketers don’t need to be condemned to only making money via social media or email marketing. Pop ads, push ads, domain redirect ads, and search ads are all options that can help you boost your commission from e-commerce campaigns. What’s more, there’s also keyword targeting which can give your campaigns an added stimulus during sports events.So, what exactly is keyword targeting in terms of affiliate marketing?
Keyword campaigns are a useful way to match your offers precisely with what users are actually looking for. They can be created for the pop and domain types of traffic in Zeropark. The keywords you choose to target in Zeropark are then matched with content and terms relating to website a specific user is engaging with. For pop traffic, keywords are matched with the content or name of a website that a visitor is on. Whereas, with domain traffic, keywords are matched with domain names, including misspellings.
That’s why keyword campaigns are a great way to match your offers with the right traffic. If a user visits a page relating to your chosen keywords, they will be presented with one of your ads/landing pages, or led directly to an offer that is closely related to that topic. To put it simply, keyword targeting allows your ads to be matched with relevant traffic.
☞ A couple of points to consider when using keyword targeting are: keep the keywords short, avoid spelling mistakes, remove the https:// if you are targeting domains, and avoid unusual word merges (e.g. sportclothing).
It’s an incredibly precise way to target your ads as it is based on specific keywords. In addition, the placements providing keyword traffic are chosen to offer the best quality of potential leads.
Let’s have a look at what happens when you begin a keyword pop campaign for a sports event campaign, with a sports kit offer, and choose to target the sports shorts keyword. If the content of a website a user visits is related to sports, then your sports kit ad will be matched with relevant keywords on the page. For example, keywords like running shorts, sports shorts, or basketball shorts.
Do you see how keyword targeting will help you get the edge over your competition in your e-commerce affiliate marketing campaigns during sports events? It’s worth taking a shot.
Did the pandemic make it harder to run E-commerce offers?
Put simply, no. E-commerce has benefited from nearly all transactions taking place online since people have been trapped inside. In fact, brick and mortar stores declined on average 5.7% globally with roughly 3.2 billion euros being lost in Europe alone. However, while some sales are lost from in-person transactions, they are being made up by online sales which have seen exponential growth in the last year. In fact, the e-commerce market has witnessed a boost due to more than 18% extra time being spent online as a result of the pandemic in the USA, according to Statista. The same can be said globally, with much of the world experiencing some form of lockdown period in the last year. And Black Friday was one of the biggest on record according to Adobe, which measured that 9 billion dollars was spent online during Black Friday alone. So, don’t forget that this is the biggest opportunity for e-commerce ads in the whole year.
This means that the chance to make money with e-commerce has been higher than ever during the coronavirus pandemic. Another aspect of the pandemic market has been the work-from-home environment, which allows more time for people to spend on shopping sites during their working hours, as they are online in the safety of their own home.
So, overall the covid-19 pandemic has been a profitable time to run e-commerce offers to customers in the affiliate industry. And given that e-commerce vertical has always been a safe bet for affiliate marketers, it will continue as such even in the new, almost post-pandemic times.
Which E-commerce offers are popular right now?
Have you been searching for which products to promote that can make you money as an affiliate marketer? Well, search no longer, we will answer all of your concerns! And if you are looking for mobile or desktop e-commerce offers to promote throughout the sports events this summer, then you are in the right place. ☞ Mobile
In 2021, 53.9% of all retail e-commerce is expected to be generated via m-commerce (mobile e-commerce).So, getting your customer to complete a transaction on their mobile is one of the possible ways to earn your affiliate commission. We also recommend that you split your campaigns by device type to maximize your promotion potential. You don’t want to be showing your desktop creatives to your mobile users as that’s quite a rookie error.
Another way to score well with mobile devices is push ads. People engage with their mobile devices during sports events all the time, so receiving a well-targeted ad in the form of push notifications ads suits the occasion. And don’t forget to time your push ads for the day of the sporting event you are targeting to highlight the link between your promotion and game day!
Examples of the best sports-related items to purchase online are described below, but we recommend looking for products already sponsoring the sports events you’re targeting.
☞ Desktop
We all watch sporting events on our computers from time to time, and it’s easy to create ads that are perfect for users watching the games from home. That’s why we recommend using pop or domain redirect ads.Pop and domain redirect ads can be displayed, for example, already while people are finding their favorite sports streaming site and can feature a related offer that users may be happy to engage with — especially if keyword targeting is used.
That’s not to say you have to select only one device type you want to target in your campaign setup. You can focus on either mobile or desktop, but combining both has proven to bring the best result. Especially if properly tested at the very start. Being able to target both broad or narrow just means that the size of the market has grown. And so has the size of the opportunity.
Examples of the best sports-related e-commerce items are listed below but what traditionally performs best for desktop devices are TVs and electronics.
Which sports should affiliate marketers with E-commerce campaigns focus on?
In short, the answer is all of them. But obviously, it makes sense to focus on sports that you yourself are interested in to get a better understanding of your target consumer.
As you can see from this picture, we have already had a few sporting events to make money from with affiliate marketing, and we are currently in the midst of the biggest one — the Olympic Games. So, if you needed a sign to start preparing your campaigns for the summer sports events this is it, don’t miss out!
As we have said previously, every sporting event these days is showcased on multiple television broadcasts, which have also made their way online. So, it comes as no surprise that streaming platforms receive more traffic than usual during these sporting events. And the advertising space on such streaming sites is the perfect spot for your affiliate offers that are linked to the games.
This means that you’ve got a chance to get your affiliate ads in front of your target audience no matter which sporting event you choose.
Which products should you promote during these sports events?
We suggest you do your research to ensure you are promoting the most popular products or services that your target audience would want to buy during sports events. But if you want a head start, just take a look at the list below.☞ Examples of products to promote during the games:
- TVs & Electronics to watch the game on.
- Sports equipment as people see the level of fitness achievable by athletes.
- Team merchandise is always a safe bet to target fans of the sport.
- Travel to the cities hosting the sporting events but do check current travel restrictions.
- Flags to support the countries competing during popular events like UEFA & Olympic Games.
- Products that are already sponsoring the sporting event you are targeting.
If you want to learn more on:
- How exactly do you make money with E-commerce ads? (cost models);
- Sports Events Calendar;
- Affiliate programs for E-commerce ads;
- Affiliate networks providing E-commerce offers;
- Examples of ad copy & creatives for E-commerce:
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Magda
