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Case Study Why Are You Still Broke? Because You Don’t Believe in TIER 3 GEOs

Darry Bradshaw

Top Traffic Source
Traffic Manager
Trafficshop
Why Are You Still Broke? Because You Don’t Believe in TIER 3 GEOs

Advertisers love Tier 1 and 2 countries, thinking everyone there is rolling in cash. But sticking to these markets means ignoring the hidden gems in Tier 3.

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Why So Obsessed with Tier 1 and 2?
There’s nothing wrong with Tier 1 or 2 GEOs, but keep in mind that their traffic is pretty costly. Plus, it’s a struggle to surprise and catch users with something unique when it comes to offers and landing pages. If you're looking to buy traffic in a cost-effective way, expanding beyond Tier 1 is a smart move.

On the other hand, Tier 3 countries may not scream “wealth,” but they’re full of opportunity. In 2024, Trafficshop’s advertising network stats changed the perspective on who can pay and for what. For instance, we found that Tier 3 traffic worked best for iGaming and nutra offers, especially when using popunder ads to maximize visibility and engagement.
And here’s why:

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i-Gaming is not just fun...
Lower competition, cheaper clicks, and fewer restrictions mean that a well-optimized campaign on a strong advertising network can yield much higher ROI. Instead of fighting for scraps in oversaturated Tier 1 markets, why not buy traffic where people are actually eager to engage? Tier 3 is a goldmine for popunder ads, especially for industries like iGaming, where gambling isn’t just entertainment—it’s hope. For many, gambling is a shot at changing their financial future, and they’re willing to invest in that chance. With the right ad network, advertisers can tap into these highly engaged audiences, leveraging the power of a global advertising network to drive real conversions.

But success isn’t just about buying traffic—it’s about knowing your audience. In Tier 3, Android dominates as the go-to device for the masses, while iOS users, though fewer, represent premium spenders. Aligning your campaigns with these trends, whether through popunder ads or other strategies, ensures you not only boost ROI but also reach the right audience at the right time.

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Yes, you might not find the same massive traffic volumes for Ghana as you would for the US, but when you buy traffic there and run pop ads, the feedback you hear from your advertisers will surprise you.

Many European countries have blocked popunder ads for gambling advertising, even though popunder is considered one of the best traffic types for these offers.

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Time is money
Meanwhile, Africa and other Tier 3 GEOs are far less restrictive, making it the perfect time to buy traffic and tap into these engaged users. Don’t miss your chance to invest where the real opportunities are!

Trafficshop Ad Network guide team

TrafficShop | Buy Traffic
 
Engaged users.....smaller ad spend....less competition.

What's not to love about that??

Great post, @Darry Bradshaw ! Hopefully, members will see the opportunity and test it for themselves.
 
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