Why does my site rank below my competitors?

[Chrissy Poo]

My site is ranked on page 1 of google.co.uk for the terms "trough lights" and "trough lighting" which is good.

The thing I dont understand is why my site ranks below another.

There is a website called troughlighting.co.uk which ranks higher than my site which is trough-lights.co.uk for both the terms above.

I cant see that much difference between the two. They are both using the same ecommerce package. I also think my keywords should be better.

Can anyone sport any changes I should make? or reasons why the other site is above mine?


Thanks is advance.

 

[bailey.rein]

maybe, he is giving much time to optimize his/her website..

 

[surreypcsupport]

Contributing factors for SERPs for any given keyword are:

Keywords in domain;
Keywords in page title;
keywords in page file name;
keywords in <h1> tags;
keywords in "alt"
keywords in internal link anchor text;
keywords in backlink anchor text;
keywords in image file names;
CTR from SERPs
content technical quality i.e. W3C compliance;
page load times;
domain age;
quantity of backlinks to site/pages;
quality of domains in which backlinks sit;
age of backlinks;
topical proximity of domains in which backlinks sit;
topical proximity of any domains which appear in outgoing links.

That's all I can think of for now.

 

[johnafrankllin]

Hi,
I my opinion it is just the matter of content. you have not used content on your site whereas second one has used a well formatted content. Otherwise your site should be above that site.

Regards
John

 

[YooHee]

i think you should check the backlinks of your competitor

that's the best way to know why they're on top

 

[Arleigh]

My site is ranked on page 1 of google.co.uk for the terms "trough lights" and "trough lighting" which is good.

The thing I dont understand is why my site ranks below another.

There is a website called troughlighting.co.uk which ranks higher than my site which is trough-lights.co.uk for both the terms above.

I cant see that much difference between the two. They are both using the same ecommerce package. I also think my keywords should be better.

Can anyone sport any changes I should make? or reasons why the other site is above mine?


Thanks is advance.

I think one of its possibilities why your site ranks below your competitor is that they have gathered more quality backlinks from UK Based Sites.

 

[sbanks]

Keep building up the backlinks with relevant anchor text, and make sure your on site anchor text is right.

 

[YooHee]

i think you should focus more on the non competitive keywords first where you can rank high

 

[blackpool]

Go to yahoo site explorer, and see which top sites are linking to his website.

Then ask those websites to link to your too.

 

[YooHee]

do some research on your competitors... that way you can do much greater rankings than them

 

[Pete968]

Contributing factors for SERPs for any given keyword are:

Keywords in domain;
Keywords in page title;
keywords in page file name;
keywords in <h1> tags;
keywords in "alt"
keywords in internal link anchor text;
keywords in backlink anchor text;
keywords in image file names;
CTR from SERPs
content technical quality i.e. W3C compliance;
page load times;
domain age;
quantity of backlinks to site/pages;
quality of domains in which backlinks sit;
age of backlinks;
topical proximity of domains in which backlinks sit;
topical proximity of any domains which appear in outgoing links.

That's all I can think of for now.

Kudos surreypcsupport. Guys... This is a checklist everyone should use to optimize their webpage. You can't go wrong with it..

 

[kennethb]

another facror is maybe the content of the site is much better than your sites content. Using the targetted keywords.

 

[airforce1]

Right, you should analyze your competitor's site to dig the difference and do a little better. Usually, backlinks, title, meta descriptions, contents would be the top factors.