Why Google Panda Is More A Ranking Factor Than Algorithm Update

[djbaxter]

Why Google Panda Is More A Ranking Factor Than Algorithm Update
by Danny Sullivan, Search Engine Land
Jun 21, 2011

With Google Panda Update 2.2 upon us, it?s worth revisiting what exactly Panda is and isn?t. Panda is a new ranking factor. Panda is not an entirely new overall ranking algorithm that?s employed by Google. The difference is important for anyone hit by Panda and hoping to recover from it.

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