WildWildLeads
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"Why provide on anything else when there is betting?" - this is the belief of many traffic arbitrage experts. With you is the WWApps team, and today we will delve into how applications designed for sports events influence conversion rates and make bets even more profitable.
The thrill and desire for quick profits continue to attract players from around the world - from the UK to Australia. Bookmakers need new players, and betting is legalized in 75 countries worldwide.
In the world, there are billions of fans, just look at the statistics for sports disciplines:
Tournaments of such magnitude as the FIFA World Cup or cricket championships attract even those who don't closely follow the competitions, and the number of bets consistently increases during these periods. According to the CEO of one of the bookmaking companies, the number of customers increased by 30-40% compared to the days leading up to the start of the 2022 FIFA World Cup.
In the market of mobile applications for arbitrage, certain laws have also developed in a short period of its existence. For major championships, the number of event-based applications increases by 15-40%. These apps have better conversion rates, and the practice of Wild Wild Apps shows that all 10,000 slots are occupied within 3 days before the start of an event - fans are already placing bets on their favorite teams in anticipation of the match.
IPL (Indian Premier League) 2023 was the biggest sporting event of the year in India. The number of people looking to make money from the conclusion of the tournament in India increased. IPL was the perfect time to attract traffic from Asian and Pacific GEOs due to the large influx of viewers and audience.
India is listed as a tier 3 country with a population of 1.5 billion and 70% poverty rate, but over 700 million people have access to the internet. Each year, the percentage of poverty decreases, and the number of people with gadgets increases. 47% of the population uses mobile devices, and this figure is growing. Mobile devices account for 70% of bets.
Men aged 28-45 are interested in sports and gambling, and they are the main target audience for targeting. Typical fans of Indian cricket live in major urban areas such as New Delhi, Mumbai, Hyderabad, Bangalore, and Chennai. They want to become VIP elites, make money through luck and fortune rather than logic and experience. Since Indians love betting and sports, especially during such a massive tournament in the country.
Mobile applications designed for events quickly gain installations. Top players in design and creatives use colors representing well-known teams or episodes of winning shots (ball in the net or hole) to fuel the audience's interest.
When promoting event-based applications, it is better to use a wide range of creatives. CTR (Click-Through Rate) is enhanced by creatives that evoke positive emotions and feature figures of Indians themselves, as well as the promise of quick earnings and bonuses.
Be cautious with last year's creatives that feature teams or players not currently participating in the tournament, outdated uniforms, etc. Fans know their favorite players and the clubs they support very well. Keep track of changes during the tournament and the movements of teams in the tournament bracket.
The thrill and desire for quick profits continue to attract players from around the world - from the UK to Australia. Bookmakers need new players, and betting is legalized in 75 countries worldwide.
In the world, there are billions of fans, just look at the statistics for sports disciplines:
- Football - 3.5 billion
- Cricket - 2.5 billion
- Basketball - 2.2 billion
- Hockey - 2 billion
- Tennis - 1 billion
Tournaments of such magnitude as the FIFA World Cup or cricket championships attract even those who don't closely follow the competitions, and the number of bets consistently increases during these periods. According to the CEO of one of the bookmaking companies, the number of customers increased by 30-40% compared to the days leading up to the start of the 2022 FIFA World Cup.
In the market of mobile applications for arbitrage, certain laws have also developed in a short period of its existence. For major championships, the number of event-based applications increases by 15-40%. These apps have better conversion rates, and the practice of Wild Wild Apps shows that all 10,000 slots are occupied within 3 days before the start of an event - fans are already placing bets on their favorite teams in anticipation of the match.
IPL (Indian Premier League) 2023 was the biggest sporting event of the year in India. The number of people looking to make money from the conclusion of the tournament in India increased. IPL was the perfect time to attract traffic from Asian and Pacific GEOs due to the large influx of viewers and audience.
India is listed as a tier 3 country with a population of 1.5 billion and 70% poverty rate, but over 700 million people have access to the internet. Each year, the percentage of poverty decreases, and the number of people with gadgets increases. 47% of the population uses mobile devices, and this figure is growing. Mobile devices account for 70% of bets.
Men aged 28-45 are interested in sports and gambling, and they are the main target audience for targeting. Typical fans of Indian cricket live in major urban areas such as New Delhi, Mumbai, Hyderabad, Bangalore, and Chennai. They want to become VIP elites, make money through luck and fortune rather than logic and experience. Since Indians love betting and sports, especially during such a massive tournament in the country.
Mobile applications designed for events quickly gain installations. Top players in design and creatives use colors representing well-known teams or episodes of winning shots (ball in the net or hole) to fuel the audience's interest.
When promoting event-based applications, it is better to use a wide range of creatives. CTR (Click-Through Rate) is enhanced by creatives that evoke positive emotions and feature figures of Indians themselves, as well as the promise of quick earnings and bonuses.
Be cautious with last year's creatives that feature teams or players not currently participating in the tournament, outdated uniforms, etc. Fans know their favorite players and the clubs they support very well. Keep track of changes during the tournament and the movements of teams in the tournament bracket.
