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Yourt math is way off my friend. In your calculation, you'll get 6,666 clicks on the Bing campaign (1000$/0.15$CPC)

PPV and Search are both pull channels i.e. people look for the product/service so CTRs and CR will often be very comparable. What will be different is the CPC you have to bid in order to get a click as search (especially google) has way more competition on it than PPV.

[QUOTE="Addiliate.com, post: 134861, member: 33837"] Yourt math is way off my friend. In your calculation, you'll get 6,666 clicks on the Bing campaign (1000$/0.15$CPC) PPV and Search are both pull channels i.e. people look for the product/service so CTRs and CR will often be very comparable. What will be different is the CPC you have to bid in order to get a click as search (especially google) has way more competition on it than PPV. [/QUOTE]

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