Graybeard
Well-Known Member
Because it's information for the reading impaired?
Maybe, because people are basically lazy and want to be spoon-fed their information?
Anyway, what is is the way it is ....
Study: 85% of millennials have purchased a product after watching a video
>>>
Dive Brief:
Maybe, because people are basically lazy and want to be spoon-fed their information?
Anyway, what is is the way it is ....
Study: 85% of millennials have purchased a product after watching a video
>>>
Dive Brief:
- Seventy-six percent of consumers and 85% of millennials, defined as people age 18-34, say they’ve purchased a product or service after watching a video, according to Brightcove’s “2018 Video Marketing Survey.” The September survey of more than 4,000 adults was done with market research firm YouGov.
- Video was the most memorable form of content for 21% of consumers and 29% of millennials. Video ranked higher than display ads at 13%, email marketing at 9%, case studies at 4% and text ads at 2%. Forty-five percent of all consumers and 56% of millennials find video more engaging than other formats. Video is the preferred form of brand and marketing communication for 36% of consumers overall and 46% of millennials.
- Other findings include 53% of consumers and 66% of millennials say they’ve engaged with a brand after watching a video on social media, with 20% saying they visited a brand’s website and 20% conducting more research. Fifty-six percent of consumers enjoy seeing videos for personal electronics, 52% for household appliances, 48% for tools, 47% for software, 35% for clothing and makeup, and 27% for personal care.