The betting vertical is growing each year. According to the Bookmaker Rating, the global bookmaker business is expected to reach a turnover of $770 billion by 2025. To put it in perspective, in 2019, the turnover was $490 billion. So in just 6 years, the betting market has nearly doubled in size.
The betting vertical is very profitable, but it's also one of the most competitive ones out there. To reduce the level of competition, one strategy is to focus on a specific sub-niche. You can choose a particular sport and target specific geos.
Today, we want to introduce you to the cricket betting sub-niche as an option.
Cricket is a sport that may surprise you with its popularity. According to Forbes magazine, it is the second most popular sport in the world, following football. It is especially beloved in countries like England, India, Pakistan, Sri Lanka, Australia, New Zealand, and the Caribbean. Our statistics show that affiliates often choose England and India as their key target geos because cricket is exceptionally popular in these countries.
The reason is that cricket is still considered an exotic sport in most Tier-1 countries, which are often the target of affiliate marketers. Its immense popularity stems from its strong presence in India, the most populated country in the world, as well as in other Asian countries. Affiliate marketers who focus on the Gulf region typically opt for either general betting or popular sports among Tier-1 and Tier-2 users. Sports like football, basketball, hockey, baseball, and tennis have already been heavily covered by experienced web developers. However, the situation with cricket is different.
According to Forbes, cricket has a massive fan base of 2.5 billion people worldwide, but it hasn't been fully explored by marketers. Now, let's take a closer look at the main geos where cricket holds huge potential.
Betting on cricket is highly popular in India. According to Statista, the betting market in the country is projected to generate 2 billion Indian rupees in revenue in 2024, with an annual growth rate of 7% from 2024 to 2028. Indians have a particular fondness for cricket betting.
In addition, India is still classified as a Tier-3 country, despite the ongoing improvements in living standards. Advertising costs for Tier-3 countries are relatively affordable, allowing you to experiment with different approaches and increase your chances of profitability.
Investing in cricket in India is worthwhile due to the following factors:
Moreover, betting on sports is highly popular in England. According to Cometoplay, 35% of the population engages in sports betting regularly, particularly on weekends. This figure is continuously growing, indicating a thriving market for betting enthusiasts.
Another advantage of targeting England is its Tier-1 status. This means that the country has a financially stable audience, which leads to higher payouts for website owners and affiliates. The solvent nature of the audience in England ensures a greater potential for profitability and success in promoting cricket betting.
Standard approaches to betting can also be effective in cricket promotion. One strategy is to focus on offering welcome bonuses, as they entice new users by promising free gifts or a chance to win lots of money. These types of offers are a great way to attract an audience and generate interest in cricket betting.
However, it's important to note that the traffic formats mentioned above have a potential drawback. They can sometimes bring in dirty or bot traffic. To combat this, it's crucial to closely monitor the quality of the traffic and create blacklists and whitelists of websites. This helps to minimize the risk of encountering bot-generated traffic.
Another better way to avoid bot traffic is to use advertising networks that are proven to provide clean, high-quality traffic. The MyBid advertising network, for example, has its own websites where traffic originates from, and the network conducts daily checks to ensure the quality of the traffic.
Classic betting offers have a larger paying audience, higher approval rates, and more advertising opportunities. However, it's worth noting that the popularity of classic betting also means that it's a highly competitive market.
With the sport's high popularity and the country’s large population, running cricket betting campaigns targeting India can be very profitable. The advantage of cricket is that it can be tested with lower budgets. By narrowing down the geos selection and targeting Tier-3 countries, you can save on testing costs.
In cricket, event offers are also effective, but it may not be as profitable to invest in local matches. It's better to prioritize major matches and events. Cricket betting offers generally have slightly lower approval rates and carry a bit more risk compared to classic betting offers.
It's important to choose reliable traffic sources that can provide high-quality traffic in the selected geos to avoid wasting your budget. Fortunately, India is the top geo for cricket, and online advertising platforms like MyBid offer excellent traffic options in that region.
In summary, classic betting offers a broader range of geos and a larger paying audience, but it is highly competitive. On the other hand, cricket, particularly in India, provides opportunities for testing with lower budgets and has a specific target audience. However, it requires a careful selection of traffic sources to ensure you receive quality traffic.
Additionally, the low cost per click enables you to test various combinations and strategies to find the most profitable approach, all without risking your budget. By tapping into these advantages, you can maximize your profits in the world of betting.
The betting vertical is very profitable, but it's also one of the most competitive ones out there. To reduce the level of competition, one strategy is to focus on a specific sub-niche. You can choose a particular sport and target specific geos.
Today, we want to introduce you to the cricket betting sub-niche as an option.
Cricket is a sport that may surprise you with its popularity. According to Forbes magazine, it is the second most popular sport in the world, following football. It is especially beloved in countries like England, India, Pakistan, Sri Lanka, Australia, New Zealand, and the Caribbean. Our statistics show that affiliates often choose England and India as their key target geos because cricket is exceptionally popular in these countries.
Why choose cricket?
Cricket is just one of many sub-niches within the world of betting, and it shares some common features with other sub-niches. So, technically, you could choose any sport as a sub-niche. But why should you consider cricket?The reason is that cricket is still considered an exotic sport in most Tier-1 countries, which are often the target of affiliate marketers. Its immense popularity stems from its strong presence in India, the most populated country in the world, as well as in other Asian countries. Affiliate marketers who focus on the Gulf region typically opt for either general betting or popular sports among Tier-1 and Tier-2 users. Sports like football, basketball, hockey, baseball, and tennis have already been heavily covered by experienced web developers. However, the situation with cricket is different.
According to Forbes, cricket has a massive fan base of 2.5 billion people worldwide, but it hasn't been fully explored by marketers. Now, let's take a closer look at the main geos where cricket holds huge potential.
Why India is a top cricket destination
Most cricket fans are from India, and in 2024, only 4% of the population in India will remain below the poverty line. More than 1 billion people in the country have smartphones.
Betting on cricket is highly popular in India. According to Statista, the betting market in the country is projected to generate 2 billion Indian rupees in revenue in 2024, with an annual growth rate of 7% from 2024 to 2028. Indians have a particular fondness for cricket betting.
In addition, India is still classified as a Tier-3 country, despite the ongoing improvements in living standards. Advertising costs for Tier-3 countries are relatively affordable, allowing you to experiment with different approaches and increase your chances of profitability.
Investing in cricket in India is worthwhile due to the following factors:
- Lower competition compared to more traditional betting options.
- Cricket is a beloved sport among Indian bettors.
- Cricket ranks as the most popular sport in India, with over half of the population adoring it.
- India is a Tier-3 country, resulting in low cost-per-click (CPC) rates. According to the Statesman, there are 1.4 billion residents in India with internet access. This makes it an ideal location for affordable advertising. The fully managed network, MyBid, offers a bid of $0.00003 per click in India. You can check out a map displaying the average cost per click in various geos on the network's website.
Why England is suitable for promoting cricket betting offers
England is an ideal geo for promoting cricket betting for several reasons. Firstly, cricket is the national sport of England, which means it holds a special place in the hearts of the population. According to Express magazine, 40% of the people in England are cricket fans. In specific areas like London and the West Midlands, this number rises to 61%. This high level of interest in cricket provides a solid foundation for promoting cricket betting.Moreover, betting on sports is highly popular in England. According to Cometoplay, 35% of the population engages in sports betting regularly, particularly on weekends. This figure is continuously growing, indicating a thriving market for betting enthusiasts.
Another advantage of targeting England is its Tier-1 status. This means that the country has a financially stable audience, which leads to higher payouts for website owners and affiliates. The solvent nature of the audience in England ensures a greater potential for profitability and success in promoting cricket betting.
What formats are suitable for promoting cricket betting offers in 2024?
When it comes to betting in general, traffic formats such as push notifications, In-Page Push, and pop ads have proven to be profitable, with potential ROIs of up to 80%. These traffic formats are also well-suited for promoting cricket betting because they offer affordable traffic and have a broad reach. These advantages make it possible to experiment with different approaches when it comes to cricket promotion.Standard approaches to betting can also be effective in cricket promotion. One strategy is to focus on offering welcome bonuses, as they entice new users by promising free gifts or a chance to win lots of money. These types of offers are a great way to attract an audience and generate interest in cricket betting.
However, it's important to note that the traffic formats mentioned above have a potential drawback. They can sometimes bring in dirty or bot traffic. To combat this, it's crucial to closely monitor the quality of the traffic and create blacklists and whitelists of websites. This helps to minimize the risk of encountering bot-generated traffic.
Another better way to avoid bot traffic is to use advertising networks that are proven to provide clean, high-quality traffic. The MyBid advertising network, for example, has its own websites where traffic originates from, and the network conducts daily checks to ensure the quality of the traffic.
Classic betting offers vs cricket betting offers: A thorough comparison
Let's compare the classic betting niche with the cricket betting sub-niche and determine which one is easier and more profitable to bet on in 2024.Classic betting offers
With classic betting offers, you have a wide range of geos to promote your offers, but it's generally better to focus on Tier-2 and Tier-1 countries. However, it's important to allocate a significant budget for testing and advertising, especially if you want to target Tier-1 countries where the cost per click is higher. Event offers can be used to attract users to both local events and major matches.Classic betting offers have a larger paying audience, higher approval rates, and more advertising opportunities. However, it's worth noting that the popularity of classic betting also means that it's a highly competitive market.
Cricket betting offers
Unlike classic betting, cricket betting offers perform best when focused on 2 specific geos: England and India.With the sport's high popularity and the country’s large population, running cricket betting campaigns targeting India can be very profitable. The advantage of cricket is that it can be tested with lower budgets. By narrowing down the geos selection and targeting Tier-3 countries, you can save on testing costs.
In cricket, event offers are also effective, but it may not be as profitable to invest in local matches. It's better to prioritize major matches and events. Cricket betting offers generally have slightly lower approval rates and carry a bit more risk compared to classic betting offers.
It's important to choose reliable traffic sources that can provide high-quality traffic in the selected geos to avoid wasting your budget. Fortunately, India is the top geo for cricket, and online advertising platforms like MyBid offer excellent traffic options in that region.
In summary, classic betting offers a broader range of geos and a larger paying audience, but it is highly competitive. On the other hand, cricket, particularly in India, provides opportunities for testing with lower budgets and has a specific target audience. However, it requires a careful selection of traffic sources to ensure you receive quality traffic.
Bottom line
Working with the betting sub-niches can be even more profitable than focusing on the main betting niche. It's important to leverage the advantages that niche betting offers. The lower competition in these sub-niches allows your creative ideas to last longer without becoming saturated.Additionally, the low cost per click enables you to test various combinations and strategies to find the most profitable approach, all without risking your budget. By tapping into these advantages, you can maximize your profits in the world of betting.
