HeartBid. Intelligent advertising for progressive businesses

In order for our RTB advertisers to get only the traffic they need within their in-house RTB platform, we are constantly creating and implementing new filters for quality control.​

Here are some of the filters with which you can get exactly the traffic you need​

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Filtering traffic sources.​

The place where the ad is displayed.​

• WEBVIEW- ads are placed in WebWiew applications.
• IFRAME- the URL click is opened in an iframe or the inventory is placed in an iframe.
• UNFOCUSED- the URL click is opened out of focus.
• NOSCREEN - the ad is not visible or the size of the ad block is too small.
• SMALL SCREEN- the screen is smaller than 320x400.
• NEW WINDOW-the link is opened in a new window.
• POPUP - the link is opened as popunder.
• BANNER SIZE- The screen size matches one of the standard banner sizes.

Lack of technology.​

• NO JS- Javascript is disabled for the user.
• NO FLASH-The user's device does not support Flash.
• HAS ADBLOCK-the user has ADBLOCK enabled.

Definition of bots.​

• NOEXECUTED- the download of the verification client to the pre lend failed.
• FASTCLICK- less than 30 seconds have passed between the impression and the click.
• NOSHOWCLICK- there was no display before the click.
• BOT DETECTED- click on a hidden link.

Basic user data.​

• USER MISMATCH- the user's data does not match the data from the SSP request.
• IP MISMATCH- The user's IP does not match the data from the SSP request.
• PROXY- Proxy traffic.
• RESELL- Resell traffic.
• RETRY- Retry traffic.
• REF MISMATCH- The ref domain of the user does not match the data from the SSP request.

You can also always write to us about cooperation, or if you still have questions.
Skype: live:.cid.458ab4489eb28690
Mail: sergei@heartbid.net
Telegram: @Jogogaz
Contact us: heartbid.net

For all the campaigns and platforms. ‘RESELL’ filter is now separated for ‘RETRY’ and ‘RESELL’ filters.
‘RETRY’ is referred to a situation when one SSP publisher sends us requests with similar data of users and there is less than 300ms between such requests, now such requests can be filtered for all oRTB campaigns.