Voluum

Simply one of the best tracking platforms out there!

I have been using voluum for last 4 months. Now, i am a pro subscriber. I love their interface, easy to understand, easy to optimize campaigns and very accurate data.

I’ve been using the Voluum tracking platform for about 2 weeks now and I have to say it is a brilliant platform but could be so much more (and probably will be in time).

Ease of use

First of its really easy to use you can pull up reports by simply selecting your current campaigns and right clicking, which makes it easy to access drill-down reports. All your statistics are nicely laid out for you and are very easy to read and analyse

Setting up campaigns and custom domains

I found setting up a custom tracking domain straight forward but this is probably because I have set up a sub-domain before but the instructions on setting this up for the first time is clear and easy to understand.

Setting up new offers, landing pages and campaigns is not very hard at all but I feel that the help documentation provided in some areas is very poor and could be better explained there are no videos telling you step by step how to setup your first campaign which I feel would be very useful to some one who has never used a tracking platform before.

Redirects and accurate reporting

Voluum has supper fast 302 redirects (standard http redirects) from my tests about 55 milliseconds depending on your location, however the double meta refresh redirect is not so fast but I spouse this is to be expected as the more redirects you have the longer it takes a visitor to reach your landing page so am not sure this is something that can be improved on or not.

Loading reports is very quick and I haven’t run in to any issues at all when pulling up reports. Missing conversions seems to be the only issue on the reporting side of things. Even after inserting click IDs manually these missing conversions are still not updated in to the tracker it’s not a huge amount roughly about 1 out of 100 conversions don’t seem to record.

There are 2 things I do think they really need to add to the reports and that’s being able to view specific OS versions in drill down reports for example whether a click came from a mobile device running android 2.2 or android 4.1 and being able to view device resolution.

Setting redirect rules

This is probably the only thing that really lets Voluum down for me at the moment; a lot of the newer affiliate tracking platforms like imobitrax and mobaff Tracker allow the user to set redirect rules based on a devices specific browser, ISP and OS, unfortunately Voluum dose not have this feature as of yet.

My final verdict

Voluum is a very good tracking platform and the guys at code wise have done an incredible job however the tracker is young and they still need to add certain capabilities and fix the little bugs in order for it to be an AMAZING tracking platform but there on the right track.