To cater better to the needs of your Clients, ask yourself the following questions:
1. What does your client need and want?
This is the basis of all. Your product needs to really address the needs and wants of the customer. If the needs are not met, everything else is meaningless.
2. Why does...
When you know who your customers are, you will be able to better leverage your time, energy and resources to pursuing the right customers. You can focus your advertising efforts. Especially if you are a one-person business owner, you need to reevaluate your customer relationships and make...
Understand Your Customer
Success starts with understanding who your clients are and what they need. This is crucial for 2 main reasons:
In order to create a product that truly delivers, it needs to address the needs of the buyer.
To sell your product successfully, you need to know your client...
Outbound Marketing Includes:
Advertising and promotions (focused on the product)
Sales
Public and media relations (focused on the entire organization)
Customer service
Customer satisfaction
How to design and describe the product such that customers/clients will buy from the organization, rather than from its competitors (its unique value proposition)
How the product should be identified -- its personality -- to be most identifiable (its naming and branding)
How each of the target markets might choose to access the product, etc. (its "packaging")
How much the customers/clients might be willing pay and how (pricing analysis)
Who the competitors are (competitor analysis)
How those needs might be met for each group (or target market), which suggests how a product might be designed to meet the need (nonprofits might think in terms of outcomes, or changes, to accomplish among the groups of clients in order to meet the needs)
Inbound Marketing Includes Market Research to Find Out:
What specific groups of potential customers/clients (markets) might have which specific needs (nonprofits often already have a very clear community need in mind when starting out with a new program -- however, the emerging practice of...
Experienced organizations have learned that it is not their opinion that matters most regarding whether their product is needed or not. The opinion that matters most is that of the customers. These organizations have learned that they might not know what they don't know about their customers...
How Marketing is So Misunderstood
Far too often, organizations try to develop a product to meet customers’ needs without ever really verifying what the customers wanted in the first place. Instead, those organizations make a strenuous effort to “sell” the product through rigorous, ongoing...
Before you learn more about marketing in the many links later on below topic, you should first understand what marketing is, because the topic is so often misunderstood. Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers...
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