Before you learn more about marketing in the many links later on below topic, you should first understand what marketing is, because the topic is so often misunderstood. Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting appropriate value in return.
tips about marketing
- Thread starter mobotak
- Start date
How Marketing is So Misunderstood
Far too often, organizations try to develop a product to meet customers’ needs without ever really verifying what the customers wanted in the first place. Instead, those organizations make a strenuous effort to “sell” the product through rigorous, ongoing advertising, promotions and publicity -- through "outbound" marketing. These organizations may have built a beautiful ladder – but it may be entirely on the wrong roof! Far too often, that lesson comes from painful experience.
Far too often, organizations try to develop a product to meet customers’ needs without ever really verifying what the customers wanted in the first place. Instead, those organizations make a strenuous effort to “sell” the product through rigorous, ongoing advertising, promotions and publicity -- through "outbound" marketing. These organizations may have built a beautiful ladder – but it may be entirely on the wrong roof! Far too often, that lesson comes from painful experience.
Experienced organizations have learned that it is not their opinion that matters most regarding whether their product is needed or not. The opinion that matters most is that of the customers. These organizations have learned that they might not know what they don't know about their customers. That precious knowledge about the customers comes from "inbound" marketing -- through market research to clarify customers' needs and what they are willing to do to get those needs met. If the inbound marketing is done well, the outbound marketing is particularly easy -- and effective.
Inbound Marketing Includes Market Research to Find Out:
- What specific groups of potential customers/clients (markets) might have which specific needs (nonprofits often already have a very clear community need in mind when starting out with a new program -- however, the emerging practice of nonprofit business development, or earned income development, often starts by researching a broad group of clients to identify new opportunities for programs)
- How to design and describe the product such that customers/clients will buy from the organization, rather than from its competitors (its unique value proposition)
- How the product should be identified -- its personality -- to be most identifiable (its naming and branding)
Understand Your Customer
Success starts with understanding who your clients are and what they need. This is crucial for 2 main reasons:
Success starts with understanding who your clients are and what they need. This is crucial for 2 main reasons:
- In order to create a product that truly delivers, it needs to address the needs of the buyer.
- To sell your product successfully, you need to know your client demographics, their values, aspirations and reflections of themselves.
When you know who your customers are, you will be able to better leverage your time, energy and resources to pursuing the right customers. You can focus your advertising efforts. Especially if you are a one-person business owner, you need to reevaluate your customer relationships and make choices about how to maximize and effectively use your limited time and resources.
To cater better to the needs of your Clients, ask yourself the following questions:
1. What does your client need and want?
This is the basis of all. Your product needs to really address the needs and wants of the customer. If the needs are not met, everything else is meaningless.
2. Why does your customer buy from you?
It is important that you know what customers consider most valuable about your products or services. Ask and talk to your customers to find out. Once you have a list, ask them again if you are indeed delivering what they want. These two questions — what does the customer value with regards to your products and services; and how well do you provide that value — will determine the relationship that you will have with the customer.
باتری موبایل
1. What does your client need and want?
This is the basis of all. Your product needs to really address the needs and wants of the customer. If the needs are not met, everything else is meaningless.
2. Why does your customer buy from you?
It is important that you know what customers consider most valuable about your products or services. Ask and talk to your customers to find out. Once you have a list, ask them again if you are indeed delivering what they want. These two questions — what does the customer value with regards to your products and services; and how well do you provide that value — will determine the relationship that you will have with the customer.
باتری موبایل
