Hi Kory...
my advice is: Optimize you website for search engines, and the traffic will definitely come..
use an expert SEO and try not to use black hat SEO or any bad techniques..
SEO will increase PR of your website, increasing PR will increase the visibility of your website in the search...
are you asking for more traffic or just higher ranking?
I believe you are looking for both of them, so to accomplish such a goal you have to read and read and read more... don't ask anything until you understand the basics...
cheers
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