You said that you spent $100 on Google Key Words (did you mean Adwords?). The only thing I would suggest is to think long term, and to try search engine optimizing your product page for some free traffic down the road.
When you check your recent traffic activity in Statcounter, it now gives you the position of your site in the Google search results for a particular keyword at the time your link was clicked on. That's what I use...
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