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  1. YeezyPay

    Guide Video Is King — How to Optimize YouTube Ad Campaigns In Google Ads

    Video content is becoming more and more popular, and as a result, the number of people using video hosting sites like YouTube is growing. According to Statista, in 2024, there are nearly 933 million users of these services, and by 2029, that number is expected to reach 1.2 billion active users...
  2. YeezyPay

    Google Algorithm Changes in 2024 and Their Impact on Advertising Campaigns: How to Adapt and Stay Profitable

    For many years, Google Ads has been one of the top advertising platforms used for promoting products and services. It has been widely used for promoting offers in both whitehat and grayhat affiliate marketing niches. However, the digital advertising space is constantly evolving, and one of the...
  3. YeezyPay

    Analyzing Why Google Ads Sometimes Generates Untargeted Traffic: Incorrect Keyword Choice, Improper Targeting Settings, and Other Reasons

    Many times, even experienced affiliate marketers and PPC specialists find themselves in a situation where their ads or advertising campaigns on Google Ads bring in visitors who are not interested in the offer they are promoting. While this problem may be evident to some, not everyone understands...
  4. YeezyPay

    Low Conversion Problems: Why You're Getting Few Clicks and Low Conversion Rates in Google Ads and How to Solve the Issue

    When people start advertising campaigns on Google Ads, they often face a common problem: low conversion rates despite receiving a large number of clicks on their ads. This issue is not only encountered by business owners but also by experienced paid advertising specialists and affiliate...
  5. YeezyPay

    Numbers, Handling Objections, and Variations: Top 7 Tips for Creating High Conversion Rate Headlines in Google Ads

    Creating compelling ad headlines and descriptions for Google Ads can be challenging, even for experienced affiliates and media buyers. Whether you're launching new campaigns or fine-tuning existing ones to boost click-through rates and conversion rates, it's crucial to avoid mistakes. The...
  6. YeezyPay

    DV360 DSP – Will it Replace Google Ads and Who is it Suitable For?

    In recent years, the online advertising industry has witnessed significant transformations, largely due to the introduction of new tools and technologies. One of the technologies that has made a notable impact is DV360 DSP (Display & Video 360), developed by Google. This article aims to...
  7. YeezyPay

    6 Common Mistakes Made When Launching Campaigns on Google Ads: How to Fix Them and Outperform Your Competitors

    Even experienced advertisers, media buyers, and affiliate marketers can make mistakes that may initially seem insignificant. Through analyzing customer requests for technical support, the team from YeezyPay, an agency that offers access to Google's trusted agency advertising accounts, has...
  8. YeezyPay

    How to Cloak Google Ads and How This Process Differs From Facebook Ads

    Google Ads is widely recognized as the most powerful advertising network for affiliate marketing due to its ability to draw in targeted traffic. Unlike other platforms, Google offers a robust set of marketing tools, a huge audience, and consistently enhances its algorithms and protection against...
  9. YeezyPay

    What Google Considers Grayhat Advertising And How To Stay Compliant

    Affiliate marketers who have tried running ads on Google Ads multiple times know firsthand how strict the ad review process can be on this platform. At the same time, most ads are not reviewed by human moderators, but by bots trained with artificial intelligence. Google treats even harmless...
  10. YeezyPay

    The Most Profitable Ways To Promote Whitehat Verticals On Google Ads

    Google Ads has become the go-to advertising platform. It attracts high-value traffic that appeals to affiliate programs and advertisers, not just those in questionable "grayhat" verticals. Since Google promotes goods and services in legitimate "whitehat" verticals, it's easier to work on this...
  11. YeezyPay

    Official Facebook Vs Google Ads: Which Platform Is The Best For Promoting Grayhat Offers

    When working with grayhat verticals, like those in less-than-clear areas of online marketing, it's essential to know where to advertise effectively. One of the most potent ways to reach your target audience is by buying targeted traffic from search engines and social networks. This strategy has...
  12. YeezyPay

    Official Is Google Going to Regulate Trackers? How to Track Ad Campaigns From August 28, 2023

    This summer, Google rolled out information in its Support section about a brand new update. They wrote down the following statement: «In August, the Google Ads Restricted ad formats and features policy will be updated to reflect a new requirement for using click tracker services. Starting...
  13. YeezyPay

    How to drive traffic to gambling and crypto offers using Google Ads, minimizing bans and desperate search for the right payment solution

    Running traffic from Google Ads to gray-hat affiliate marketing niches has always been challenging. In 2023, Google's algorithms are highly advanced, making it easy for them to detect and ban any suspicious activity within your account. Affiliate marketers who promote gambling and...
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