Holla PPV advertisers,
Great News from 50onRed! A couple of months ago I would have loved to hear what bidding method you guys prefer between TrafficVance and 50onRed cause they were conceptually very different. A month ago 50onRed have finally introduced Proxy Bidding and now match the same way TrafficVance bidding works. (only on pops though)
Here is my FunKeyword explanation of the newly coined 'Proxy Bidding' used by 50onRed and TrafficVance - An advertiser who wins a bid for an impression pays a fraction above what the bidder underneath him bid for. Sounds complicated? If you bid on a keyword $1.14 and the bidder underneath you bid on the same or contending keyword $0.37 then you will pay $0.371 for that impression even though your bid is obviously much higher! In fact you will almost never expect to pay the price of your bid.
So here is a fun challenge for you
Feel Free to contact me,
franky@funkeyword.com
P.S - be sure to check out our previous post regarding the FunKeyword Keyword Tracking and Bid Management SaaS beta client program.
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