At Adsterra, we hold utilities as one of the strongest verticals on our platform. Now, let’s explore the specifics of this case study provided by our partner and witness it in action.
About the offer and costs
Scanero is one of the exclusive products from the network’s utilities category. The mobile scanner is popular among Android users and allows you to quickly scan documents and convert them into files on your telephone.Offer: 9407 Scanero : QR Code Reader
Time period: 30.05 – 28.06
Traffic source: Adsterra
Format: Popunder
OS: Android
Talking about profit: we have mentioned in the beginning that this was a test, but already at the start with monthly optimizations in Adsterra the partner managed to get profit.
Spending: $1311.20
Revenue: $2102.89
Profit: $791.70
ROI: 60.38%
More about landing pages and GEOs
The partner used a static pre-lander that encouraged the user to download the app. On the landing page there was a countdown time that made them make the decision faster and improved the CR.There were two types of landing pages tested: Light and Dark.
In the end both landing pages showed great results, so the partner decided to keep them both.
The main GEOs were BR, ES, VN, SN, MZ, CM, CI, CD, AO, PT, UG.
Traffic launch and scaling
Blacklists were created as soon as traffic started and they included even those platforms, where breaking even was a challenge.The campaigns were further optimized using the blacklists and working with rates.
When it comes to fine-tuning your bidding strategy, Adsterra's Custom Bid feature is immensely helpful. This tool allows you to you to manually set the bids for specific ad placements on publishers’ websites, as well as for GEOs, increasing traffic from sources that perform well or decreasing it from those that don't.
Here’s statistics for the light landing page:
Statistics for the dark landing page:
Tip! Do not forget to count conversions that come later and check the blacklist regularly. For example, in this case there were a few platforms that showed great results later on, so they were taken out of the blacklist. We also want to share this screenshot from our partner with filter by GEO:
And by date:
The statistics in the screenshots from Adsterra and the tracker might be a bit different due to a temporary bug at the moment the screenshots were made. And, as usual, there can be a slight discrepancy in data.
BR, by the way, was kept even when it ended in the red because of the new platforms and it did affect the total result.
But the situation was remedied by putting these platforms in the blacklist.
As we see, the ROI is quite high, especially considering it's a white offer with no risk of being banned. And scaling the campaign with multiple GEOs was pleasantly simple. All in all, the network's selection of exclusive offers does contain a fair bit of hidden gems, if you're curious to explore.
The case study paints a clear picture – Adsterra's traffic is the real deal for utilities. Ready to dive in with a dependable partner and jumpstart your earnings? Let's make it happen today!
Click here to get quality traffic from Adsterra
OR
Click here to test exclusive offers from Adsterra
