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Good article - and an impressive graph for those who haven't see it.
From the article: "Mobile websites are not just minimized versions of your main website ? they must be responsive, fast and designed with the mobile user in mind."
Dead right, but as a starting point anyone using wordpress should give thought to using a plugin like WP Touch on their site. It does a surprisingly good job of detecting visitors arriving from a smartphone and making the site much more readable for them.
In the end though you have to consider making sites specifically for mobile - particularly if the demographics of your audience show they are predominantly on mobile.
From the article: "Mobile websites are not just minimized versions of your main website ? they must be responsive, fast and designed with the mobile user in mind."
Dead right, but as a starting point anyone using wordpress should give thought to using a plugin like WP Touch on their site. It does a surprisingly good job of detecting visitors arriving from a smartphone and making the site much more readable for them.
In the end though you have to consider making sites specifically for mobile - particularly if the demographics of your audience show they are predominantly on mobile.
Hi,
Recent surveys says 79% of respondents used their smartphones for shopping, or finding nearest shop.
Thanks
Recent surveys says 79% of respondents used their smartphones for shopping, or finding nearest shop.
Thanks
bigcat1967
New Member
You know - mobile devices are here to stay. Maybe I should quit my day job and start selling these things.
(Sorry - a little bit off track here - but I'm in a good mood today (my sites are climbing the SERPs!
))
(Sorry - a little bit off track here - but I'm in a good mood today (my sites are climbing the SERPs!
))Social Media marketing
Hi guys,
Our Twitter has flown up recently just by forming a strategy of 1 tweet every 2 hours, tweeting amusing relative content.
Give it a go.
Johnhttp://www.dd-wrt.com/phpBB2/viewtopic.php?p=668270#668270
Hi guys,
Our Twitter has flown up recently just by forming a strategy of 1 tweet every 2 hours, tweeting amusing relative content.
Give it a go.
Johnhttp://www.dd-wrt.com/phpBB2/viewtopic.php?p=668270#668270
Last edited by a moderator:
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djbaxter
Guest
What's very expensive?
I looked at some romanian website stats: Romania currently 5-6% users are from smartphones. The pageviews quickly rise when you adapt a mobile theme profile.
In Italy the numbers are around 7-8% for ecommerce store, for women.
It will be very interesting the mobile shopping..call it mobile-commerce
In Italy the numbers are around 7-8% for ecommerce store, for women.
It will be very interesting the mobile shopping..call it mobile-commerce
Most of the poeple are using smart phones. Therefore it has become extremely essential to have a mobile website to stay in the competition.
That's far to broad a statement to be useful for the readers here @Tempo, and, as an example, this is why...
Let's say your market was providing products and solutions for seniors (one of the markets I, and many others ,contribute and provide services and solutions for) -- mobile access is completely irrelevant to them, and will be for several more years.
They don't own, and have little interest in using, a mobile or smartphone.
BTW, seniors are a HUGE market!
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djbaxter
Guest
You are seriously underestimating seniors if you believe that to be true. Just because they're retired doesn't mean they are oblivious to or ignorant of technology.
Maybe it's different in New Zealand...
No, it's not dramatically different in New Zealand and I said nothing about seniors being ignorant or oblivious of anything.
The question under discussion was relating to internet shopping etc by smartphones. The thread starter said 'Recent surveys says 79% of respondents used their smartphones for shopping, or finding nearest shop. '
I believe in understanding my markets demographics rather than relying on my own perceptions. In this case several surveys show that, today, only a low percentage of seniors use a smartphone to access the internet. Here's just a few of the surveys that illustrate the point:
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djbaxter
Guest
From a study about a year ago:
Focus on Smartphone Owners | Pew Internet & American Life Project
Smartphone owners of all age groups are intense users of their mobile phones
Compared with those under the age of 50, older adults have relatively low rates of smartphone adoption: one in five Americans age 50 and older own a smartphone of some kind, compared with roughly half of those under the age of 50. But older adults who have purchased a more advanced phone use those devices for a relatively wide range of purposes. Among smartphone owners ages 50 and up, eight in ten use their phones for texting and picture taking, around two-thirds use them to access the internet, send photos or videos to others or use email, and half have downloaded apps. In effect, smartphone owners over the age of 50 have the same usage patterns as the overall cell owner population of 30-49 year olds.
Focus on Smartphone Owners | Pew Internet & American Life Project
Smartphone owners of all age groups are intense users of their mobile phones
Compared with those under the age of 50, older adults have relatively low rates of smartphone adoption: one in five Americans age 50 and older own a smartphone of some kind, compared with roughly half of those under the age of 50. But older adults who have purchased a more advanced phone use those devices for a relatively wide range of purposes. Among smartphone owners ages 50 and up, eight in ten use their phones for texting and picture taking, around two-thirds use them to access the internet, send photos or videos to others or use email, and half have downloaded apps. In effect, smartphone owners over the age of 50 have the same usage patterns as the overall cell owner population of 30-49 year olds.
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djbaxter
Guest
How Baby Boomers Are Embracing Digital Media
How Baby Boomers Are Embracing Digital Media
by Jamie Carracher
Wed, 06 Apr 2011
How Baby Boomers Are Embracing Digital Media
by Jamie Carracher
Wed, 06 Apr 2011
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djbaxter
Guest
Even using your own citations:
Smartphone Demographics, Smartphone Penetration Highest Among Users Aged 25-34 in the US and Europe | Velositor
In the US:
In Europe:
The App Agency – Mobile Consultancy, AlwaysOnMessage | US Smartphone Adoption & Usage
- Those are substantial numbers of older people with smartphones.
- In many cases, older people have more disposable income.
- Those older people who have smartphones use them pretty much the same way as younger people.
- The numbers of older people using smartphones continues to increase with every survey, with more recent surveys showing greater penetration into older age groups than earlier ones.
My conclusion: That's a lot of people with money to spend, especially on things like travel and health, and anyone selling products or services of any kind would be foolish to assume they don't need a mobile version of their websites for those age groups.
Nice article. With more and more people use mobile phones to check websites, mobile websites are definitely worth constructing.
Excellent Article! I agree that if you do not have a mobile site or mobile friendly site then you will likely be losing out on some of your potential clients.
It's about time to cater websites to mobile phones. Just look at the increasing number of mobile users today. It's too lucrative to ignore this. Mobile marketing allows you to directly connect with your customers wherever they are in this world because the phones are more portable than laptops and tablets.
Mobile Marketing is the greener pasture worth investing.
Mobile Marketing is the greener pasture worth investing.
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