7 trends defining affiliate marketing in 2025 — a profit digest by Galaksion

[Galaksion Ad Network]

Be at the forefront of affiliate marketing with our 2025 trend digest. Our experts are offering a new look at generative AI, cryptocurrency, and in-app advertising — and what they mean for your profit as an advertiser. Read the article in full to launch the most innovative ad campaign!

Direct traffic from Galaksion has everything you need to be an affiliate game changer. Experiment with 6 ad formats, 10+ verticals, 245+ GEOs, and platform-exclusive benefits perfectly catered to our trend forecast.

Here are the top 7 trends you can master with us.

Crypto trading is expanding across the globe and regardless of income

With nearly half a billion traders worldwide, the era of cryptocurrencies is only starting. This January, Forbes encouraged hesitant investors by ranking the top trustworthy crypto exchange platforms and marketplaces — this acclaim signals ever-increasing relevance in 2025.
As an affiliate, you will be getting more crypto trading offers supported by web virality. In November 2024, Europe was home to 134 million crypto investors, and Africa counted 18 million. The numbers will only grow, and you can target both low-income and high-income regions. Our Traffic Estimator feature will ensure high traffic volumes and help you pick the right GEOs.

The E-commerce vertical is shaking things up

When it comes to E-commerce, advertisers are cutting budgets and complicating attribution models. Although this shift can be a serious adjustment for the affiliate market, the ultimate goal is finding new tactics to connect with future customers. It’s up to you to test innovative strategies, but thankfully, some old tricks still work well. Your E-commerce income will remain high if you focus on Sales days, and we can help you find the best events to target. Subscribe to our social media and e-mail newsletter for weekly event bundles.

Another spike for Betting and Gambling

We at Galaksion know our way around Betting and Gambling as one of our most profitable verticals. The stakes are only getting higher: 30% of bettors in the US want to up their betting budgets! Moreover, the current US administration supports this increase with “a friendlier approach” and new economic policies for prediction markets. This means top ROI and recognition for you.
To avoid ad blindness, your campaigns should be advanced both technically and creatively. Use up to 10 tested creatives within one ad campaign on our platform and watch your CR go through the roof.

Telegram Mini Apps are the next best thing for in-app advertising

With over 950 million active users, Telegram is rapidly gaining prominence for advertisers. The app developers are offering more options for successful monetization with Telegram Mini Apps (i.e. some of the latest updates are “seamless authorization, payments via third-party providers, and tailored push notifications”). The product data feed restrictions are minimal, and Mini Apps will work well for expensive conversions. And more is yet to come!

Be invincible with display and video ad formats

These formats offer enhanced brand recognition and a variety of options for desktop and mobile advertising. Highly customizable and engaging, display and video ads are a flexible option for your ad campaign (+ made more accessible with generative AI). Moreover, Google treats them far better, and you can feel secure about avoiding possible bans. Display and video ad formats are the future!

Advancing your ad campaign with AI

Of course, AI is AdTech’s new best friend. As of fall 2024, 74% of companies are reporting ROI from their AI investments, and the prospects are only getting bigger. Grab the three ways artificial intelligence can speed up your workflow:

• As mentioned above, generative AI is providing new possibilities for creatives. Midjourney, OpenAI, Adobe, and other platforms will allow advertisers to produce budget-optimized images and videos without copyright strikes.
• Creating AI-based prediction models for CTR, brand safety, cost-effectiveness, and personalization. Affiliate companies including Galaksion are actively enhancing their business processes and equipping users with new AI developments for better results.
• AI chatbots and generated characters are completely fresh dating verticals you can work with.

AI could also influence user data processing — we are looking at a much more convenient future.

70% of mobile OS traffic will be yours with APKs

Android is a good choice for an affiliate thanks to APK ad campaigns. APK traffic is recognized as in-app traffic and fits a huge specter of offers. You can take over Tier-2 and Tier-3 with 95% Android market share in India, 81% in Brazil, and 77% in Mexico. You can pay less, have less competition, and promote APKs using social media, SEO, and advertising networks such as Galaksion. Find a full guide on APK’s monetization on our blog.

Launch your campaign with a true trendsetter — Galaksion Ad Network

These trends will do magic if your traffic is high-quality and well-suited. And we are a perfect option. As an advertising network, Galaksion operates exclusively on direct traffic from a base of trusted website owners and stands out with unique platform features:

• precise Audience Targeting;
• manual ad zones management with Custom Rates & Zones Tumbler Switch;
• comfortable CPA, CPC, and CPM pricing models;
• 50 bln monthly impressions.

Galaksion’s personal managers are equipped with the latest trends and will help you create the master plan for a profitable campaign. Launch your campaign now, if you’re our experienced partner! Register and enjoy the perks of Galaksion’s features, if you’re a newbie. And don't forget to use a special promo code AFFIX15 to get extra +15% on your first top-up above $50.