Got another conversion, this time with 60 clicks instead of the 80, so it means phrase match works for keywords that have volume. What I'm going to do now is eliminate sub-id's (i'm seeing at least 2 that are bad, 1 of them is really bad, got me almost 50 clicks without converting). I also bidded less 1 cent since I'm still on par with the dude in 2nd and brings me the same traffic