Official Adcash 2024 Insider Info & Tips to Succeed + Ask Us Anything

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December Sports Calendar

It’s the most sport-acular time of the year! December is here, bringing you the ultimate lineup of action-packed surprises.

Unwrap the action with Juventus VS Manchester City, drive into the finale of the Formula 1 Abu Dhabi Grand Prix, and don’t miss the epic Warriors vs. Lakers showdown on Boxing Day. ️️

And to finish the year with a bang, the NCAA playoffs and NFL are ready to bring the heat.

Mark your December calendar because this month, the games are the gifts that keep on giving!

 

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️ BLACK FRIDAY & CYBER MONDAY. JAZZ UP YOUR SALES & TRAFFIC​

The Countdown Is On!

Black Friday and Cyber Monday are almost here—your ultimate opportunity to boost sales and traffic like never before. Whether you’re an advertiser or a publisher, this is your time to shine.

That’s why we’ve created a straightforward guide to help your promotions grab attention and convert casual browsers into loyal buyers. Ready to make this your best holiday season yet? Let’s get started!

YOUR BLACK FRIDAY CHEAT SHEET
️ Key Dates to Remember:

Black Friday 2024: November 29th
Cyber Monday 2024: December 2nd


Black Friday vs. Cyber Monday

Black Friday is for the big-ticket splurges—TVs, laptops, and high-end gadgets.
Cyber Monday focuses on smaller items like beauty products, subscriptions, and accessories.

Why It Matters:
In 2023, over 200 million shoppers spent a staggering $38 billion online during this weekend. If you’re not in the game, you’re leaving money on the table.

Ready to claim your share? Let’s dive into winning strategies!

BOOSTING YOUR PROFITS AS ADVERTISERS
Black Friday and Cyber Monday aren’t just shopping events—they’re prime selling opportunities. To make the most of this season, advertisers need a fresh, strategic approach to ad formats that grabs attention and drives results.

Think Globally
These mega sales have gone international. Consider targeting these booming markets:
France
Spain
Philippines
Thailand
Singapore
Indonesia
Malaysia
India
Mexico
Canada
Brazil

AD FORMATS FOR MAXIMUM IMPACT
Pop-Under Ads: Subtle Yet Effective
Pop-Under ads appear subtly in a new tab beneath the user’s active browser window. They’re less intrusive, waiting patiently for the user’s attention once they finish browsing. These ads are excellent for driving conversions while maintaining a seamless user experience.

Interstitial Ads: The Heavy Hitters
With bold visuals and a 5-second countdown, Interstitial ads demand attention without being overly disruptive. They’re perfect for cutting through ad fatigue and ensuring your offer is seen.

Pro Tip: Combine both formats for a winning strategy. Use Pop-Unders for subtle conversion pushes and Interstitials for bold, attention-grabbing moments. Balancing these two can help you dominate the season and maximize your ROI.

WHAT TO TARGET & HOW TO STAND OUT
Black Friday and Cyber Monday are more than just discount days—they’re opportunities to create lasting connections. Success comes from striking the right balance between compelling offers and precise targeting.

High-Converting Campaign Verticals
These verticals typically see a surge during the holiday shopping spree:
️ eCommerce
Sports Betting
Casinos & Gambling
VPNs
Online Dating

Audience-Focused Website Targeting​

Targeting the right platforms ensures your ads land in front of engaged users. Prioritize these website categories:

Arts & Entertainment
Sports
Adult
Pro tip: Combine your verticals with impactful ad formats like Pop-Under or Interstitial ads. The result? Not just visibility but ads that resonate with your audience and drive conversions.
TOP TIPS & TACTICS FOR PUBLISHERS
Black Friday and Cyber Monday are prime opportunities to maximize traffic and revenue. To make the most of it, focus on driving engaged traffic and optimizing ad performance. These days demand strategy and precision, not guesswork.

1. Test & Optimize
   Experiment with ad placements and monitor performance closely. These sales days are the ultimate test for finding what converts best.
2. In-Page Push Ads
   Small but mighty, these notifications grab attention without disrupting the user experience—a perfect balance for driving clicks.
3. Use Autotag
   Combine the power of In-Page Push, Pop-Under, and Interstitial Ads with a single, easy-to-implement tag. The monetization goal function ensures ad frequency aligns with your revenue goals.
4. Anti-AdBlock Tags
   Keep your ads visible to all users by bypassing ad blockers. This ensures maximum revenue potential during the busiest shopping season.

MAXIMIZE YOUR HOLIDAY POTENTIAL
Here’s the deal: great ads don’t just get noticed—they create a connection.

Black Friday and Cyber Monday campaigns aren’t just about slashing prices. They’re about delivering an experience that makes people feel like they can’t miss out. Whether you’re an advertiser or a publisher, focus on crafting promotions that linger in the minds of your audience.

• For Publishers
  • Ensure a smooth, user-friendly site experience—optimize for speed, clarity, and usability.
  • Strategically place ads without overwhelming visitors. Quality beats quantity, especially during high-traffic periods.
• For Advertisers
  • Leverage urgency to drive action. Incorporate countdown timers and “limited-time only” messaging to create FOMO (fear of missing out).
  • Showcase value with clear, compelling offers that make shoppers hit “buy” without hesitation.

IN CONCLUSION: NAIL BLACK FRIDAY & CYBER MONDAY LIKE A PRO
Black Friday and Cyber Monday are about more than just discounts—they’re opportunities to create campaigns that stand out, engage, and convert. From eye-catching Pop-Under ads to impactful Interstitials, stay flexible and innovative.

Need more inspiration? Check out our latest blog for deeper insights and strategies. Let’s make this your most profitable season yet!

Black Friday & Cyber Monday. Jazz Up Your Sales & Traffic - Adcash

Black Friday is coming up and if you’re a business owner or marketer it’s time to kick your advertising game into high gear.

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END ZONE EARNINGS: A WINNING STRATEGY FOR NCAA FOOTBALL ADS​

The NCAA Postseason is Here!
The bowl games and playoffs are heating up, bringing unmatched excitement to college football. It’s the perfect moment for advertisers and publishers to score big with a strategic ad play.

TIPS ON RUNNING YOUR CAMPAIGNS​

• Target USA & Canada – The main hubs for NCAA traffic.

• Launch Early – Get in before the hype peaks.
• Align with Key Games – Rose Bowl, Sugar Bowl, and Playoff matchups are goldmines. (Check the NCAA schedule here)

• Tailor Messaging – Capture the spirit of the game with football-themed ads.
• Stay Agile – Adapt fast to the dynamic postseason schedule.

AD FORMATS TO EMPLOY​

Ad Formats for the Win
Don’t stick to just one play – mix it up! Combine Pop-Under, Interstitial, and In-Page Push ads to dominate the game. Interstitials, in particular, are MVPs – their full-screen appeal drives higher clicks and conversions. Pro tip: pair them with a killer call-to-action for unbeatable results.

ADVERTISING MODELS & UNLOCKING YOUR WEBSITE’S EARNING POTENTIAL​

• CPC (Cost Per Click): Pay for real engagement, not just views.
• CPA (Cost Per Action): Optimize for conversions and focus on results.
• Skip the CPM (Cost per mille) unless passive views are your goal – performance is the name of the game!

CONVERTING TRAFFIC INTO DOLLARS​

Monetize smarter with Autotag. This 3-in-1 solution combines the best ad formats while using advanced Anti-Adblock tech to ensure your ads are always seen. Enable Max Earnings to maximize returns and hit your revenue goals with ease.

HUDDLE UP!
The postseason isn’t just about the games – it’s your chance to score big with strategic ads. Check out our guide, Conversion Driving Sports Fixtures, for pro tips on leveraging key events. Make every impression count, and let Adcash take you to the end zone.

Want to dive deeper into this? Check out our latest blog.

End Zone Earnings: A Winning Strategy for NCAA Football Ads - Adcash

Learn how to advertise with Adcash during the NCAA postseason, increase your advertising strategy to take advantage of the NCAA playoffs

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Happy Late November!

As we head into the final stretch of 2024, now’s the time to finish your campaigns with a bang! With exciting events like the NCAA bowl games, holiday shopping rush, and more on the way, we've got the perfect guide to help you finish the year strong and make your campaigns shine!

️ Black Friday and Cyber Monday are just around the corner, and with them, the chance to skyrocket your sales!

GEOS	AD FORMATS	SITE CAT.	OFFER TYPE
US | UK | FR | ES | MX | ID | PH | MY	Pop-under Interstitial	Arts & Ent. Sports Adult	Gambling e-Commerce VPN

It’s your old pal Sports again — the Champion’s League is taking center stage, with NBA and F1 fixtures also set to bring home the bacon.

️ Champion’s League // 26 + 27/11

GEOS	AD FORMATS	BID TYPE	OFFER TYPE
US | UK | FR | ES | DE BR | CA | AR | PE | CO	Pop-Under	CPM CPAT	Gambling VPN

️ Liverpool Vs. Man City // 01/12

GEOS	AD FORMATS	BID TYPE	OFFER TYPE
UK | US | ES | PE | FR | CA | DE | ZA	Pop-Under	CPM CPAT	Gambling VPN

NBA Emirates Cup // 10 + 11 + 14/12

GEOS	AD FORMATS	BID TYPE	OFFER TYPE
US | CA | PR | PH | DO	Pop-Under	CPM CPAT	Gambling VPN

️ F1 Vegas Grand Prix // 24/11

GEOS	AD FORMATS	BID TYPE	OFFER TYPE
UK | NL | DE | ES | US | CA | PT | IN	Pop-Under	CPM CPAT	Gambling VPN

Tech heads rejoice as Browser Extensions and VPNs have seen some incredible results recently — if this is your bag, don’t miss out!

GEO	BID TYPE	OFFER TYPE
US	CPM CPAT	Browser Extensions VPN

TIP! Banner traffic has been popping off as of late — 300x250, specifically.
Ready to put these strategies to work?

That’s all for now — until next time!