Mini guide to automated rules on Facebook
You spent $9 on the ad and it stopped. Then you get 1 conversion more expensive than the set limit which is why your ad stays off. After 00:00 it is on again, works up till the limit, doesn’t get any conversions and is turned off again.
The next day the ad finds the audience and gives conversions worth several dollars, doesn’t get turned off and uses the whole budget limit. The mechanism is simple: an ad picks up - traffic is on, if it doesn’t - the ad is turned off.
If you want to know how to do that, set the automated rules with us
You spent $9 on the ad and it stopped. Then you get 1 conversion more expensive than the set limit which is why your ad stays off. After 00:00 it is on again, works up till the limit, doesn’t get any conversions and is turned off again.
The next day the ad finds the audience and gives conversions worth several dollars, doesn’t get turned off and uses the whole budget limit. The mechanism is simple: an ad picks up - traffic is on, if it doesn’t - the ad is turned off.
If you want to know how to do that, set the automated rules with us