- Thread starter Affmy
- Start date
Why it is important to have a fast website
No matter how big your site is, it has to load fast enough not to make the visitors wait. If it isn't so, your definitely losing a lot of money. Moreover, the site visitors might leave it forever when they see it is slow as a snail.
In the end, you're probably damaging a brand's reputation. It happens because of bad impression that a website creates. When the visitors see the site works bad, they presume the brand also might have some issues.
Actually, the speed of your website is as important as its content. Still, a lot of site owners just don't know what to do when the page is really slow. At the same time, there are plenty of free tools that might help you solve the problem.
How does it influence on profit
Most internet users will leave the site if it loads too slow, especially while surfing randomly. There is also a big chance they'll never come back. It means you'll lose a lot of impressions, which is a disaster for e-commerce sites.
Web-researches can show us how harmful a slow web-page could be. First, 83% of people expect that a page they intend to open will load no more than 3 seconds. Second, 500 most popular e-commerce websites has a 10 seconds average loading time.
If we talk about the users' behavior, slow loading time has a strong influence on their decisions in online shopping. The statistics shows 44% of web surfers will have a negative impression on a company if the page loads too slow. At least 79% of shoppers won't buy from this website ever again. Moreover, 46% of users will share their negative experience with friends and relatives.
Slow web-page damages not only your reputation, it has a bad influence on the whole campaign. If your site isn't fast enough, you'll definitely lose a lot of possible conversions. Then, Google search ranking depends on how fast the website is. A slow page will also have fewer views, so you'll lose a lot of potential audience. At last, people just don't like to wait, especially when it comes to the internet.
Why every second is important
Every piece of information is always more interesting and helpful if it contains concrete numbers. When we talk about the site speed it has a direct influence on your conversion rate and profit. The market research revealed that a single second of loading speed will award you with 7% more conversions. In turn, it will lead to greater revenues.
We can also look on the whole issue from the other side. If your site loads slow, it will generate losses every day of the year, which is a tremendous amount of money in the end. Even a small downtime can cost you thousands of dollars in the long term period. So, it's definitely much better just to solve the little problem with the loading speed.
Here are some examples of losses and additional revenue you might receive:
1. $2555 per year – this is the cost you'll pay for every second that slows the site with $100 daily revenue.
2. In case the site makes $1000 for the same time period, then total losses per year will reach $25550.
3. If you'll boost the loading speed of the site that gives $100000 per day on 1 second, it'll award you with extra 7000$ each day.
4. Try to improve the speed of the mentioned website on 2 seconds and you'll get additional $426000 per month.
5. In the end, the same site will give you extra $7000000 per year if you'll increase the loading speed on 3 seconds.
Actually, the numbers don't matter so much. It works with the sites of different scales. The faster your website is the more potential it has and the more money you receive.
Real examples from well-known companies
1. Amazon's and Walmart's researches showed they're losing 1% of their revenue for every 100 ms site loading downtime.
2. Walmart reported of 2% conversion increase because of 1 second boost in their website speed.
3. Increase the loading time to 7 seconds, which added 3% to the conversion level.
4. The Obama Fundraising Company managed to receive additional 14% to conversion and $34000000 when they shortened the loading period from 5 to 2 seconds.
5. Mozilla boosted their site on 2.2 seconds and got 15.4% additional conversions and more than 60000000 of extra downloads.
The tools to speed up your website
There is a great variety of free tools to improve the loading speed of your website. First, you can try content delivery networks. Second, it would be a great idea to reduce the size of images and other content. At last, use WordPress or other instruments, tools and solutions of that kind.
You can also try a better hosting plan. If you're playing big, it's bad for you to use shared hosting and also servers that work with hundreds or even thousands of other clients. Investing in a dedicated server is a good solution as well.
The present e-commerce laws state that if your site loads slower than 2 or 3 seconds, you start to lose audience, conversion and money, of course. So, do your best to speed up your website. It's not a huge amount of work comparing to other issues, but it is one of the most important ones.
You can also try a better hosting plan. If you're playing big, it's bad for you to use shared hosting and also servers that work with hundreds or even thousands of other clients. Investing in a dedicated server is a good solution as well.
The present e-commerce laws state that if your site loads slower than 2 or 3 seconds, you start to lose audience, conversion and money, of course. So, do your best to speed up your website. It's not a huge amount of work comparing to other issues, but it is one of the most important ones.
How to clean the campaign from bot traffic
A single bot is just a computer programm, which is often rather simple. Still, it can cause a lot of harm to your campaign and lead to big losses. So, it would be a great idea first to identify them, and then to cut these waste traffic. The whole issue isn't as complicated as it looks.
Tips to detect bots
A great many bots are so simple that they don't have the means to operate undetected. Use it to detect these harmful programs. First, they often do not run Javascript, while most of your real visitors do. Then, bots might download random pages without any analysis of info they contain.
Second, they are a piece of code and don’t need time to look through the page. The third issue is that humans have a longer reaction time when reading the pages. Bots are much faster, if they don’t copy human’s behavior.
The mentioned principles of detecting the “campaign pests” are simple, but they do work. If you think your traffic is full of bots, just follow them to unveil these harmful programs. For example, when you’re getting a lot of traffic without any conversion even after optimization, it is the first signal to start “bot detection”.
You should also understand that there are much more complicated and smart programs and you won’t detect them using the mentioned methods. However, they’ll help you to clean your campaign from a great variety of simple bots.
How to understand that your landing page is a dwelling for bots?
There is a method that will help you to see, if there is any waste traffic on your lander. Note: it won’t show the source of bots, just the fact they are here. To get the results you should run a very simple test that will not harm your landing page.
The first thing you need is to create a transparent 1x1 format GIF. Then just upload it to your server or any image site. The next step is a personal account on Bit.ly, which will give you the statistics. Also, create a shortened link of your image. After that you should copy the following code and paste it before the tag “body” of your landing page.
<script type='text/javascript'>
function changeimage()<
document.getElementById("myimage").src="Your Bit.ly Link";
>
</script>
The part "Your Bit.ly Link" must be changed for the actual link you’ve already created. The second part of the code should be added directly to the tag “body”.
onload="setTimeout(changeimage, 300);"
At last, the third section must be copied and pasted right to the bottom of the landing page.
<img src="broken" id="myimage">
Before all the preparations you need to check the current number of visitors. Then wait for another 100 visitors after the test was launched. In the end, visit Bit.ly to get the “click” statistics.
To be continued…
What does it all mean?
The mentioned test uses the difference between human reaction time and the one for bots. It uses Javascript and downloads all the images in 300 ms and does it when the page is already downloaded. Individuals are not as fast as the bots, they most likely won't close the page before the test is finished. Also, there are not many internet users that disable Javascript.
If you take the above items and the descriptions in the above paragraphs, it is a 99% possibility, that when the page was downloaded, but the image not, it was a bot. It’s very easy to calculate the percentage of waste traffic using this approach. The formula looks in the following way:
Only page downloads without the image/the total number of visits*100
This method is great to show you, if there is a bot traffic you receive, but it won’t tell you the source of such traffic. So, if you want to find it, you’ll have to use another approach.
How to identify “clean” placements?
The next test can be launched even with the campaign that is already running. It can show you, what is what is worth targeting on a new traffic source and what is not. There are four simple steps to launch the test. First, create a new text file and copy the following code there:
<script type='text/javascript'>
function redir(){
window.location.replace('CTA_Link_of_your_tracker');
}
</script>
</head>
<body onload="setTimeout(redir, 300);">
</body>
Then replace the 'CTA_Link_of_your_tracker' part with the actual CTA link of the tracker you’d always use for the lander. Second, save the file with the name like project.html and upload it to the hosting of your landing page. Third, start a campaign on any source of traffic. No matter which offer you’ll use, but set project.html as the only lander.
At last, launch the campaign and observe. Whenever any placement gets 60 clicks, go to another one and pause the previous. You’ll have to test a bit more than 20 placements. Why 60 clicks? Well, just because it’s enough data.
What can the test tell you?
The mentioned code does a very interesting and simple thing. It redirects the visitors to the lander only when 300 ms have passed (using Javascript). Then it comes to the CTR. Real humans don't have the fast reaction time of a bot, so they’ll be “clickthrough”, while the bots won’t. Actually, anyone who didn’t make a click is probably not a real person.
The test you’ve used is very versatile. You can apply it for countries, carriers, phone models, etc. The approach will be the same for all the cases. Different is only the thing you’re testing.
What to do with the traffic from bots
If the tests shows your placements are full of waste traffic, you should pause them immediately. Then some analysis is needed. The question is about the percentage of bot traffic and the possibility of making any money on these placements. If 20% or more of your visitors are not real humans, it’s unlikely that you’ll receive any profits on such placements. However, there might be some exceptions, but still, be sure it’s worth to deal with them.
The other thing you should definitely do is try to get a refund. In case it’s possible to show you have bot traffic using IP logs, contact you source of traffic for that. You can be sure to ask them for a refund. You’re paying for real traffic, not for the one from bots. It won’t solve the problem, but you will at least get some money back.
Hi guys!
If you have any questions, please feel free to get in touch on Skype: live:affmy_1
EARN WITH AFFMY
If you have any questions, please feel free to get in touch on Skype: live:affmy_1
EARN WITH AFFMY
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On November 13th (12 PM UTC) Thailand will be excluded from the list of accepted GEOs for 1457 CPS offer.
Revshare model is still available.
Please contact our support or your personal manager (live:affmy_1) to get Revshare link or discuss an alternative.
Don't forget that offers are available on request, so please CONTACT AFFMY AM to get the desired offer.
Thanks in advance, AFFMY Team
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