Features of Yandex and Google algorithms
Greetings to all affiliate marketers. Today, together with Aivix we will discuss the
features of Yandex and Google search engines.
Knowing the fundamentals and algorithms of search systems is the basis of successfully
promoting a website and quickly reaching the top search results. Besides optimization,
you also have to consider important factors, such as expertise, content quality, quick
page loading, and no sketchy promotion methods. To successfully prevent problems
and apply filters, consider your TA, emphasizing on syntax and your website’s
technical characteristics.
Features of Yandex algorithms:
- Values unique texts and images;
- Tracks behavioral factors;
- Likes websites that are in Yandex.Business, Services, Q and Zen;
- Ignores new websites that don’t have behavioral factors and determines
artificial promotion;
- It’s better to opt for long low-frequency search requests and synonymical
phrases.
entered search request has no key words; takes into account not only the quality of
the text, but also how user-friendly it is, and how well-developed the topic is. YATI
is based on machine learning and targets improving the quality of voice search.
Features of Google algorithms (Bert algorithms):
- Likes well-structured longreads with subheading that are relevant to the
request;
- Values high key density;
- Internal relinking;
- Behavioral factors are closely connected to the user’s experience;
- Ignores new websites without an external link;
- A quality URL profile is essential;
- The subtitle and description that is used to create a snippet are critical;
- Core Web Vitals determine not only the loading speed, but also the
optimization level of domain interaction.
also introduced new criteria for determining the website comfortability and page
loading speed: LCP – loading speed of main content; FID – waiting time until
first interaction with content; CLS – cumulative layout shift.
Google is suspicious of digital finances websites, due to the YMYL
(Your Money or Your Life) rule. Here is a complete list of ad restrictions on
finance products.
Despite contextual restrictions, Google displays a lot of trusted digital finance
resources at the top of the search results, and supports a convenient platform for
traders – Google Finance. It has a section for digital currencies, comprehensive
analytics and highlight news from Google News.
Find more useful info in our chat.
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