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Support Alfaleads with your vote
Alfaleads is nominated to win several Kinza Awards! If you believe in our values and think that Alfaleads deserves to claim the first prize, vote now and make your opinion count!
We are competing in 5 categories:
"Best Affiliate Network: Gambling" Alfaleads
"Best Affiliate Network: Betting" Alfaleads
"Best Affiliate Marketing Service/Tool" Alfa Defense
"Best Media Buying Team" Alfa:Search
"Influencer of the Year" Roman Manuylov
All it takes is a simple registration, then select one or more nominations and vote for your favorite.
Click to vote
Alfaleads is nominated to win several Kinza Awards! If you believe in our values and think that Alfaleads deserves to claim the first prize, vote now and make your opinion count!
We are competing in 5 categories:
"Best Affiliate Network: Gambling" Alfaleads
"Best Affiliate Network: Betting" Alfaleads
"Best Affiliate Marketing Service/Tool" Alfa Defense
"Best Media Buying Team" Alfa:Search
"Influencer of the Year" Roman Manuylov
All it takes is a simple registration, then select one or more nominations and vote for your favorite.
Click to vote
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We are launching the much-awaited US series of useful tips, and our first post is dedicated to the legalization of the iGaming industry in the USA.
How the legalization of gambling started in the US
In 2011, the US Department of Justice announced that they had revised the Federal Wire Act (a law that prohibits certain types of gambling operations in the country). Most types of online gambling gained legal status as a result of these changes. Since then, a number of states have begun to move towards the legalization of casinos and betting.
Which states allow iGaming
The legal status of casinos and bookmakers varies from state to state due to differences in legislation. However, there are states that allow both — New Jersey, Pennsylvania, Michigan, Connecticut, Nevada, and West Virginia.
Which states are planning to legalize iGaming
Illinois — as reported by playillinois.com, the move to legalize online casinos was supported by local state senator Christina Castro.
New York — according to the New York Times, 3 casino licenses were issued in April in southern New York State, which includes New York, Long Island and Westchester County.
Massachusetts, California, and Indiana are also considering legalization.
Ready to try your hand at monetizing this profitable GEO?
Pick an offer from the last card
Contact the Customer Care Team Alfaleads to get access
Also, keep an eye out for updates: we have lots of useful insights about well-performing traffic sources for the USA.
Monetize the USA traffic
image host
How the legalization of gambling started in the US
In 2011, the US Department of Justice announced that they had revised the Federal Wire Act (a law that prohibits certain types of gambling operations in the country). Most types of online gambling gained legal status as a result of these changes. Since then, a number of states have begun to move towards the legalization of casinos and betting.
Which states allow iGaming
The legal status of casinos and bookmakers varies from state to state due to differences in legislation. However, there are states that allow both — New Jersey, Pennsylvania, Michigan, Connecticut, Nevada, and West Virginia.
Which states are planning to legalize iGaming
Illinois — as reported by playillinois.com, the move to legalize online casinos was supported by local state senator Christina Castro.
New York — according to the New York Times, 3 casino licenses were issued in April in southern New York State, which includes New York, Long Island and Westchester County.
Massachusetts, California, and Indiana are also considering legalization.
Ready to try your hand at monetizing this profitable GEO?
Pick an offer from the last card Contact the Customer Care Team Alfaleads to get accessAlso, keep an eye out for updates: we have lots of useful insights about well-performing traffic sources for the USA.
Monetize the USA traffic
image host
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Together with Affise, the market leader in traffic tracking, we’ve prepared a great case study for you. Inside, you'll find ↓
Previously unpublished: How the founders came up with the idea to create Alfaleads in 2016, and how they chose a tracking platform
Talking about automation: How we developed an alert system to monitor caps, track traffic launches and changes in offers
A story of win-win relationships: What businesses need from the platform in addition to stable operation 24/7
Read the case study right now!
Previously unpublished: How the founders came up with the idea to create Alfaleads in 2016, and how they chose a tracking platform
Talking about automation: How we developed an alert system to monitor caps, track traffic launches and changes in offers
A story of win-win relationships: What businesses need from the platform in addition to stable operation 24/7
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Big changes in the Alfaleads team!
Four of our specialists moved to new positions:
Sergey Akhmedulin — Head of Sales
Sergey joined Alfaleads about three years ago, already with great experience in the CPA niche. Having successfully survived fire, water, and marketing conferences, Sergey rose from Bizdev to Team Leader, and now he has rightfully claimed the position of Head of Sales. He is a living example that all doors open if you are determined enough!
Aleksandr Terekhovskii — Head of Growth
For a long time, Alexander had a portrait of Jordan Belfort hanging where he worked, and I think that's all you need to know about where he's headed. In 2.5 years, he has made and continues to make more and more breakthroughs in his career. He is now in charge of increasing the company's growth rate and developing a strategy for collaboration with key partners. Your turn, wolves of Wall Street!
Zachary Surov — Head of Affiliates
A new chapter has opened in Zachary's incredible story: he's gone from Team Leader to Head of Affiliates. Charming, sensitive, bright — he is all that, a true professional who is able to find the key to every client's heart. Big boss, congratulations!
Denis Vasin — Team Lead CCT
A truly unique individual and a very cool specialist, Denis is now tasked with leading the entire Customer Care Team. Way to go! By the way, we'll be publishing a big interview with him soon. He'll be talking about the intricacies of his team's work.
Be sure to
this post and congratulate our pros on their well-deserved success!
Four of our specialists moved to new positions:
Sergey Akhmedulin — Head of Sales
Sergey joined Alfaleads about three years ago, already with great experience in the CPA niche. Having successfully survived fire, water, and marketing conferences, Sergey rose from Bizdev to Team Leader, and now he has rightfully claimed the position of Head of Sales. He is a living example that all doors open if you are determined enough!
Aleksandr Terekhovskii — Head of Growth
For a long time, Alexander had a portrait of Jordan Belfort hanging where he worked, and I think that's all you need to know about where he's headed. In 2.5 years, he has made and continues to make more and more breakthroughs in his career. He is now in charge of increasing the company's growth rate and developing a strategy for collaboration with key partners. Your turn, wolves of Wall Street!
Zachary Surov — Head of Affiliates
A new chapter has opened in Zachary's incredible story: he's gone from Team Leader to Head of Affiliates. Charming, sensitive, bright — he is all that, a true professional who is able to find the key to every client's heart. Big boss, congratulations!
Denis Vasin — Team Lead CCT
A truly unique individual and a very cool specialist, Denis is now tasked with leading the entire Customer Care Team. Way to go! By the way, we'll be publishing a big interview with him soon. He'll be talking about the intricacies of his team's work.
Be sure to
Any plans for September 4-7? The Alfaleads Team has a lot!
We are going to Limassol for the largest iGaming conference, SiGMA Balkans & CIS. What is interesting about this event is its excellent choice of location, a vast expo zone where hundreds of market players are represented, high-level speakers, and, of course, a lot of networking.
It's the right time to book meetings with our representatives! For this, DM us on Telegram:
Roman Manuylov, CEO Alfaleads, Co-CEO Advisability
Sergei Akhmedulin, Head of Sales
Ksenia Gaikova, Business Development Manager
See you very soon
We are going to Limassol for the largest iGaming conference, SiGMA Balkans & CIS. What is interesting about this event is its excellent choice of location, a vast expo zone where hundreds of market players are represented, high-level speakers, and, of course, a lot of networking.
It's the right time to book meetings with our representatives! For this, DM us on Telegram:
See you very soon
We are looking for an Advertiser manager for our new hunting department!
We continue to develop our incredible sales department by opening a special hunting unit. Right now, we are looking for a strong specialist for whom we have prepared ambitious tasks:
- attract new advertisers, thanks to which our affiliates could earn millions
- attend international affiliate conferences to get the best deals
- constantly analyze the market and look for the best conditions for our partners
If you have experience in the field of CPA, excellent English, and an understanding of hunting techniques, if you are proactive and know how to win people over, don't hesitate to send your CV to Elizabeth!
We continue to develop our incredible sales department by opening a special hunting unit. Right now, we are looking for a strong specialist for whom we have prepared ambitious tasks:
- attract new advertisers, thanks to which our affiliates could earn millions
- attend international affiliate conferences to get the best deals
- constantly analyze the market and look for the best conditions for our partners
If you have experience in the field of CPA, excellent English, and an understanding of hunting techniques, if you are proactive and know how to win people over, don't hesitate to send your CV to Elizabeth!
ASO Traffic: Expert Opinion on Clear Pros and Less Obvious Cons
Ilya Bogdanov from the Alfaleads Research and Development Department shares his insights and valuable tips for all affiliates venturing into ASO traffic.
Hello, I'm Ilya, and at Alfaleads, we prioritize the exploration and testing of new traffic sources emerging in the affiliate marketing landscape. In my view, ASO is among the most promising traffic sources for the years to come, and in this article, I'll delve into it further.
ASO stands for App Store Optimization, a practice focused on optimizing mobile apps' visibility within app stores. The primary platforms for ASO are App Store and Google Play. The main objective of those working with ASO is to propel a casino or betting app to the top of search results in one of these stores. When users search something like “play casino for real money,” they see a WebView application uploaded by the affiliate, who earns a commission for each player making a deposit via the app.
In this regard, ASO is very similar to SEO, only you work with apps instead of websites. ASO's success lies in continuously adjusting various elements, such as descriptions, images, and titles, to align with store algorithms and user queries.
Why is ASO growing in popularity?
ASO is experiencing a surge in popularity, and Alfaleads has observed this trend for the past two years. Advertisers who were previously unfamiliar with ASO traffic are now seeing satisfying results after testing and are actively seeking additional volumes. In my view, ASO effectively amalgamates the best attributes of SEO and app promotion. It offers quality traffic akin to what SEO delivers, mainly because it targets highly relevant users. Additionally, it borrows certain elements from app promotion, ensuring remarkable retention rates, since users see the app on their smartphone screens daily and receive push notifications.
Here's a valuable tip: don't overlook the significance of activating push notifications. According to statistics, they can boost your profit by 10–15%.
What are the advantages of ASO?
One of the key advantages of ASO traffic is its quality and popularity. ASO attracts users who actively seek mobile applications, making them highly motivated. This aspect is particularly appealing to advertisers, leading them to offer payout rates that are, on average, 5–30% higher compared to other traffic types. It's a fantastic feeling when you get, for instance, two $200 deposits without spending a single dollar on additional user motivation.
Is it possible to switch to ASO without prior experience?
Certainly, it's possible, although one would need at least some background in affiliate marketing. If you have previous experience in SEO, that's ideal, and if you've worked in other verticals, that's also advantageous. At Alfaleads, we welcome individuals from various backgrounds.
Our managers will guide you on creating an application or where to acquire one, and help you choose the most suitable promotion model. We offer a range of ASO-specific offers, including optimized landing pages and other elements. Here are some examples:
Copagol – 8234
GEO – Brazil
Payout rate – 30 EUR
5Gringos – 8175
GEO – Australia, Canada, France, Italy, New Zealand, Switzerland
Payout rate – up to 220 EUR
Sportaza – 8177
GEO – Australia, Canada, France, Greece, Italy, New Zealand, Switzerland
Payout rate – up to 220 EUR
AmunRa – 8179
GEO – Australia, Canada, France, Italy, New Zealand, Switzerland
Payout rate – up to 220 EUR
YoJu – 8232
GEO – Brazil
Payout rate – 40 EUR
To access these offers, simply reach out to our support team, and they will assist you in getting started.
What is the ASO entry point?
The entry threshold for ASO can vary significantly depending on the GEO. In many European countries with favorable rates and payouts, advertisers are willing to invest generously in quality traffic.
You can expect to spend around $300 to $500 for a Google Play application. Then, promoting the app with incentivized installs, reviews, and ratings may require an additional budget of $200 to $300. With a total investment of approximately $1,000, you can start receiving quality traffic.
On the other hand, iOS has a considerably higher entry cost. Developing an iOS app alone can cost around $1,000, but this investment is often justified. The user base on iOS tends to be more financially solvent, resulting in higher rates and a more engaged audience.
If you have an option to develop your own app, you can explore working with the App Store. However, if app development is not within your means, starting with Google Play is a viable option.
About the disadvantages of ASO
Let's discuss some drawbacks of ASO. As mentioned earlier, one of the downsides of ASO is its cost. Acquiring and customizing applications can be quite expensive unless you possess the skills to develop them yourself.
Another disadvantage is the need to rely on software developed by third-party and often untested developers. There's no guarantee of their work quality and honesty. Some developers sell apps to many customers, and if any of those apps get banned for any reason, Google might identify the similarity in the code and ban all applications from that developer.
The third issue that ASO affiliates may encounter is sweeping bans. It's a kind of natural disaster that can't be helped. In the event of a mass ban, you could potentially lose a significant portion of your app portfolio. However, diversification can be a saving grace in such situations.
A tip to mitigate these risks: order applications from different developers, which can help safeguard against mass bans. You can find skilled and cost-effective programmers on platforms like Upwork or Fiverr.
What tools will be useful for those who work with ASO?
There are quite a lot of them, I will give an example of three that I am familiar with myself:
- Data.Ai (formerly App Annie) – this platform allows you to classify and analyze applications, conduct comparative analyses, and study your competitors. It's a valuable tool for understanding the overall market landscape and tracking essential metrics.
- Free (limited features)
- Premium subscription – its cost should be specified individually, contact the support team to find out
- Sensor Tower – another helpful service that aids in optimizing your app for both App Store and Google Play. It provides the capability to monitor promotional campaigns. You can begin with a free version that allows you to check your app's profile, its store rankings, and reviews.
- Free, trial period (limited features)
- From $79 per month
- Asodesk – an all-in-one platform for working with mobile products, providing everything you need for high-quality app optimization on the App Store and Google Play. It's worth noting that the website is available in several languages.
- Free (limited features)
- From $79 per month (there are many tariff plans)
Conclusion
If you have prior experience in affiliate marketing, I strongly encourage you to explore ASO as a valuable traffic source. For beginners, I recommend starting with Google Play for a more accessible entry point.
If you have any questions about working with ASO or wish to embark on your journey with Alfaleads, feel free to register on our official website and contact our Customer Care Team. Our dedicated managers will be happy to assist you.
For more insightful content about traffic, subscribe to updates in our chat. See you next time!
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Constantine Guberkan, Deputy Head of Alfaleads, is always crunching the numbers. Why? Find out in our new interview (a must-read for managers!). We discuss:
How money-making ideas are born
What's more challenging — implementing an idea or getting the team on board
What new units that have emerged in Alfaleads
Why determining LTV in the affiliate sphere is much more complicated than in traditional digital industry
Read the interview right now
How money-making ideas are born What's more challenging — implementing an idea or getting the team on board What new units that have emerged in Alfaleads Why determining LTV in the affiliate sphere is much more complicated than in traditional digital industryRead the interview right now
Unlock the secrets of iGaming in the USA and learn how to target the most valuable audience in the world with Alfaleads' insider hacks!
This comprehensive guide will cover essential aspects, including legalization nuances, the best traffic sources, and the specific traits that define the US audience. From navigating the regulatory landscape to unveiling top-tier traffic sources, we'll equip you with the necessary knowledge.
Plus, take advantage of our exclusive offers, with some states boasting record-breaking payouts of up to $380.
Read now on Affsecret
The whole year, the Alfaleads team has eagerly anticipated…
The grand New Year's Eve party! And it's not just about coming together to have a blast. On December 22nd, we'll unveil one fortunate team member who'll be driving away in a sleek new BMW 3 Series.
Last December marked the launch of an extraordinary contest within our company. Throughout the year, employees earned points for their groundbreaking solutions and exceptional performances. To ensure a fair competition, each person was granted a point at the beginning of the year.
Our top-notch prizes:
1st place — BMW 3 Series
2nd place — a dream getaway
3rd place — Apple gadgets
This contest served as a true source of inspiration and unwavering motivation for us throughout 2023. And right at our New Year's party, we'll draw the winners' names from the raffle drum!
Be sure to keep an eye on our Instagram – we'll be live-streaming the thrilling conclusion of the contest, allowing you to root for your favorite managers and friends from Alfaleads.
Happy Holidays, dear friends
We have a small but important announcement about the availability of the Customer Care Team Alfaleads during the holidays:
December 31st is a day off
January 1–8 — managers work from 12:00 to 18:00 (GMT+3)
Greetings and best wishes, Alfaleads team
We have a small but important announcement about the availability of the Customer Care Team Alfaleads during the holidays:
December 31st is a day off January 1–8 — managers work from 12:00 to 18:00 (GMT+3)Greetings and best wishes, Alfaleads team
Our BizDev team has shared a list of products with reg2dep up to 50%. These offers feature new GEOs, no caps, no KPIs, and consistently high profits. You can find them at the link below
Get offers
Customer Care Team Alfaleads is ready to provide more information about each offer and assist you with access.
Get offers
Customer Care Team Alfaleads is ready to provide more information about each offer and assist you with access.
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