Graybeard
Well-Known Member
Full of statistics and insight
Ad Fraud Statistics
>>>Like any sphere in which large sums of money are moved, the world of online advertising is an attractive one to fraudsters. Indeed, the impersonal nature of the transactions, a complex and often-opaque supply chain, and a reliance on easily-fiddled metrics mean that ad fraud is one of the biggest challenges facing advertisers, publishers, and ad-tech enterprises alike today.
One of the most difficult challenges around digital ad fraud is that no one really knows exactly how big a problem it is, with estimates ranging from high…to higher…to stratospheric.
Ignore it at your peril. Or at least the cost of a significant chunk of your advertising budget.
What is ad fraud? In what contexts does it primarily occur? and what is the cost of digital ad fraud to businesses estimated to be? Read on to find out the answers to these questions, and see many more ad fraud statistics.
Table of contents
What is ad fraud?
Cost of ad fraud
High-profile examples of ad fraud
Ad fraud context
Ad fraud detection companies and other countermeasures
Brands and ad fraud: fears and responses
Mobile advertising spend
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Ad Fraud Statistics
>>>Like any sphere in which large sums of money are moved, the world of online advertising is an attractive one to fraudsters. Indeed, the impersonal nature of the transactions, a complex and often-opaque supply chain, and a reliance on easily-fiddled metrics mean that ad fraud is one of the biggest challenges facing advertisers, publishers, and ad-tech enterprises alike today.
One of the most difficult challenges around digital ad fraud is that no one really knows exactly how big a problem it is, with estimates ranging from high…to higher…to stratospheric.
Ignore it at your peril. Or at least the cost of a significant chunk of your advertising budget.
What is ad fraud? In what contexts does it primarily occur? and what is the cost of digital ad fraud to businesses estimated to be? Read on to find out the answers to these questions, and see many more ad fraud statistics.
Table of contents
What is ad fraud?
Cost of ad fraud
High-profile examples of ad fraud
Ad fraud context
Ad fraud detection companies and other countermeasures
Brands and ad fraud: fears and responses
Mobile advertising spend
<<<
