MarinaKimia
Well-Known Member
We hope everyone... partners, colleagues and friends... had a wonderful christmas break! Kimia is back and working to make the most of whats left of 2016... Ahoy 2017!
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MarinaKimia
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WE ARE BACK! Getting the machine going again... You will find top segments today in
This past 2016 brought "Kimians" from all over the world together to spend a couple of days team building and having fun between colleagues, this is thanks to two things:
1) you, our partners, who trust us and allow us to optimise your business everyday
... and 2) our colleagues, our team, the people who work endlessly to make sure we are innovative and always ahead of the industry. #GoKimia !
Thank you to everyone who makes Kimia function and be one of the leading companies in #affiliatemarketing
- IRELAND
- SERBIA
- MEXICO
- ITALY
This past 2016 brought "Kimians" from all over the world together to spend a couple of days team building and having fun between colleagues, this is thanks to two things:
1) you, our partners, who trust us and allow us to optimise your business everyday
... and 2) our colleagues, our team, the people who work endlessly to make sure we are innovative and always ahead of the industry. #GoKimia !
Thank you to everyone who makes Kimia function and be one of the leading companies in #affiliatemarketing
MarinaKimia
Well-Known Member
FIRST STOP FOR KIMIA 2017! "VEGAS BABY YEAH!"
Visit us @ Affiliate Summit West
... or let us know if you´ll be at Internext and we will hop over
We would love to see you at either of these events... we have NEW features coming out this year that will help generate more revenue with each click, truly, so set a meeting with one of our colleagues and learn all about the 2017 "to-do´s"!
Visit us @ Affiliate Summit West
... or let us know if you´ll be at Internext and we will hop over
We would love to see you at either of these events... we have NEW features coming out this year that will help generate more revenue with each click, truly, so set a meeting with one of our colleagues and learn all about the 2017 "to-do´s"!
MarinaKimia
Well-Known Member
MWC insight! Don´t forget to setup a meeting with one of our experts... and above all newbie-friendly account managers
info@kimia.mobi
info@kimia.mobi
MarinaKimia
Well-Known Member
Mobile World Congress 2017 - HALL 8.1 BOOTH H10
We have a little over a month to go for the MWC in Barcelona.
Lets take this time to start working together and set up a meeting @ the Mobile World Congress to optimize all your traffic needs
A whole team of experts in online advertising and affiliate marketing will be at our booth (HALL 8.1 BOOTH H10)
We look forward to meeting you all there! info@kimia.mobi
MarinaKimia
Well-Known Member
We had the opportunity to participate, along with other industry leaders, in a "view of 2017" article for Mobile Ad News, where we explain how we see #programmatic advertising, #adformats and, in general, the #onlineadvertising industry in 2017... Take a look
Mobile Advertising Trends 2017 - The View from Industry Leaders
Mobile Advertising Trends 2017 - The View from Industry Leaders
MarinaKimia
Well-Known Member
Understanding exactly HOW the tracking flow works is something we have seen many Fixers ask about, so here are the essentials!
We started this conversation last year through our article: What is tracking? How does it work?
... and here is the second part to the mystery
In the earlier entry we mentioned, we focused on the definition of what we call “attribution” (that great unknown concept) in this article we want to go deeper into the use we make of this concept in Kimia.
Let us briefly recall that attribution is successfully matching all traffic characteristics, sources, sub-sources, internal attributes... of our publishers to the final statistics, that includes the revenue generated.
In Kimia, what we understand as “characteristics of origin” which we attribute to the traffic, could be divided into three:
In general, our publishers choose our graphic user interface to check their statistics. In these statistics will be all characteristics of the attributions, except for the variable characteristics ext1 and ext2.
Some of our publishers prefer to recover the stats in CSV file format, to integrate later in their own statistics. All attribution features will also be present in these reports, however, in this case the variables af and mk will not be present.
We started this conversation last year through our article: What is tracking? How does it work?
... and here is the second part to the mystery
In the earlier entry we mentioned, we focused on the definition of what we call “attribution” (that great unknown concept) in this article we want to go deeper into the use we make of this concept in Kimia.
Let us briefly recall that attribution is successfully matching all traffic characteristics, sources, sub-sources, internal attributes... of our publishers to the final statistics, that includes the revenue generated.
In Kimia, what we understand as “characteristics of origin” which we attribute to the traffic, could be divided into three:
- Fixed Features:
- Publisher: who sends us traffic.
- Channel: the website, application, or sub-source of fixed traffic defined by the publisher.
- Ad-code / Zone-id: this corresponds to an integration where the publisher sends us the traffic (a banner of a certain size, a redirect, a pop up, ...)
- Publisher: who sends us traffic.
- Variable characteristics: In the URL that we give the publisher to publish our integrations we allow values to be sent to four parameters that will also be stored in the attribution. Usually these parameters are used by our publishers for information regarding the position of the creative, the page in which it appears, or other data related to the sub-sources that you want to assign. These parameters are: af, mk, ext1 and ext2. Later we will talk about them when we go over statistics.
- Click identifier: Some of our publishers have their own attribution system, so they prefer to send us a click identifier that we will send them back by postback, in case a payment event is confirmed. Through this click identifier, the publisher will be able to make its own attribution.
In general, our publishers choose our graphic user interface to check their statistics. In these statistics will be all characteristics of the attributions, except for the variable characteristics ext1 and ext2.
Some of our publishers prefer to recover the stats in CSV file format, to integrate later in their own statistics. All attribution features will also be present in these reports, however, in this case the variables af and mk will not be present.
MarinaKimia
Well-Known Member
MWC is nearly here! Are you excited? We are! All our goodies just arrived xD
Come visit us in Hall 8.1 Booth H10 ... This year we invite you to drink with us from 17-19:00
Come visit us in Hall 8.1 Booth H10 ... This year we invite you to drink with us from 17-19:00
MarinaKimia
Well-Known Member
In case you havent already!... You have 24 hours to participate! Quick
MarinaKimia
Well-Known Member
Case Study – Reduce Time to Resolve Mobile Ad Quality Issues 70% by Working with GeoEdge
Hi guys! Its been some time since I posted "useful insight" and I wanted to share a case study that we did with Geoedge.
As a trustworthy network, Kimia bases its image on "word of mouth", meaning the quality of our services in all aspects.
One of our main focuses is to protect our partners from an ample range of compliance issues, from auto-download to JS alert, to the everyday pop (up/under) and mobile vibrating... just to mention a few.
Therefore we create in-house systems and team up with the best compliance companies to assure all our tools are up to date with the market and we go above and beyond the market standard in tech and compliance.
To read the full case study visit our blog MIND THE ROI
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MarinaKimia
Well-Known Member
Calling all RUSSIAN affiliates!
We will be hitting Moscow really soon, if you want to take the opportunity to meet, just let me know!
We will be hitting Moscow really soon, if you want to take the opportunity to meet, just let me know!
MarinaKimia
Well-Known Member
Our colleagues are all about immersing themselves in local culture ... in this case in Dubai.
Kimia is an international company, working worldwide, with a local focus. We believe that understanding local users and products makes the difference when optimizing monetization campaigns.
Last week we were feeling the cold, this week part of our team is literally in the desert xD
We are ahead of the race as a company that thinks globally but acts locally
If you want to know more about Kimia write us at info@kimia.mobi or visit http://www.kimia.mobi
Kimia is an international company, working worldwide, with a local focus. We believe that understanding local users and products makes the difference when optimizing monetization campaigns.
Last week we were feeling the cold, this week part of our team is literally in the desert xD
We are ahead of the race as a company that thinks globally but acts locally
If you want to know more about Kimia write us at info@kimia.mobi or visit http://www.kimia.mobi
MarinaKimia
Well-Known Member
Kimia wants to reenfasis the opportunity you will find in CPL... Let’s start with the basics, CPL, or Cost Per Lead, is a conversion model, where the advertiser pays for a qualified sign-up from a consumer/user interested in the offer. It is also commonly called online lead generation.
The main difference with a CPA and a CPL model, is that in CPL, the sign-up consists of a “lead”, which can be simply a user’s contact detail, such as an email address. This info is later used by the advertiser to try to sell his/her products to the consumer either through newsletters, email campaigns or phone calls.
CPL is a model that maintains a balance between the risk for publishers and advertisers. For that reason, CPL offers pay at a lower payout than CPA. The publisher assumes a lower risk resulting in a lower payout and the advertiser assumes a larger risk by having to convert the user to sale. For example, Media buyers, must create adequate ads targeted to the correct traffic sources so as to convert that user into a quality lead. Advertisers need to optimize their services and products in order to achieve a sale from those leads provided. The key is finding the traffic or angle that can provide a high volume of leads that convert.
Which traffic sources tend to work best with CPL?… Simple:
- Email traffic: Email the CPL campaigns either to your own databases or to databases that you can buy. You can create your own email templates to convince the customers that they want or need a particular product before being directed to the offer.
- Desktop traffic: Use mainly pops to open your own custom pre-lander or the advertiser’s.
- Mobile WiFi traffic : CPL offers are a great way to convert your WiFi traffic, that can’t be monetized through carrier billing products.
- Sweepstakes (contests, lottery, etc.)
- Coupons (discounts at shops, services, etc.) – Finance (loans)
- Health and beauty
- Insurance
- Binary options
- Dating
- Gambling
- Top performing CPL campaigns worldwide, in all verticals
- Competitive payouts
- Custom pre-landers and email templates
- Fraud control
- Dedicated account managers native in more than 14 different languages
For further information see more about internet marketing with Kimia here “Mind The ROI”
MarinaKimia
Well-Known Member
Kimia had its spring break last Friday... Its always a special moment when we manage to get as many people from all over back to Madrid, our HQs, for some fun times with colleagues and friends #GoKimia! Always doing battle for the best numbers, even on short breaks xD
MarinaKimia
Well-Known Member
Marc
武士- Spamurai
Badass !!!
Thanks @MarinaKimia
Already looking forward to the "More to come!"
Kind regards
The Evil Easter Rabbit
***
P.S.: Channel subscribed.
You have 130 employees? - Wow, I didn't know that
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MarinaKimia
Well-Known Member
To all those CPI players out there... Kimia was at the GMIC this past week and its was an experience to be had! We have feedback from our colleagues that we have made some interesting new partnerships with product/service providers... so... lets start monetizing!
MarinaKimia
Well-Known Member
Some insight about "click loss" from our experience @ Kimia.
The click loss between the affiliate link and the offers final landing is totally out of a partner's control and not only that, you can't really measure it, as the clicks you see on your affiliate network stats are the ones that reached the affiliate link, not the clicks that reached the offer landing page. The affiliate network has no way to count those (the offers landing is not theirs, so they don't have any kind of stats for the clicks that reached it, unless the offer/partner reports them back, which is unusual).
You need to separate the click loss between the different jumps. As mentioned before, you can measure and try to control some, but others are totally out of your control and you won't even be able to measure them.
1) The first and biggest jump is the publisher/ad network to your landing (comparing clicks counted by the publisher and the ones received in your landing). Here it will depend a lot on the way you get the traffic:
- Pops: the biggest click loss is here, the ad network/publisher counts the pop as soon as the call is made to your landing using javascript, but there is some delay in this (based mainly on the hosting, both the networks and yours). And even if your landing loads, the bounce rate is big here, you are showing the user something he didn't ask for, so most of them will just close your pop and keep surfing the publisher page (here the main factor is your landing design/angle).
- Redirects: second on click loss % after pops. Similar to pops, two reasons for click loss: hosting and page loading speed, and then the bounce rate because the landing angle/design. The main difference with pops is that the original publishers page is no longer available, so they might stay in your landing if it's attractive.
- Banner clicks: First click loss again happens on hosting, but here the bounce rate should be way lower if your landing is really related to the banner. They already know more or less what expect from the first click, so they have more patience waiting for your landing to fully load.
2) Once the surfer has decided to stay in your landing, of course the bounce rate and the ctr of your link to the offer are the key here, it's all about angle/design.
3) Once the user has clicked on your button to the offer, then it's all about the affiliate networks hosting and tracking software speed.
4) After the surfer has been redirected to the offer (if the offer is rebrokered through other networks, then step 3 applies again.) Then its all about the offer landing loading speed, which is something totally out of your control and out of the affiliate networks control, even in terms of trying to measure it, as I wrote in the intro.
All these jumps apply both to mobile and desktop, but the issue on mobile is greater for one reason. Some devices/OS, especially old ones, have issues handling several redirects and tend to hung up after a few. So when you receive the click from the ad network, it might have been through several redirects before, either at the publishers site itself or if the click is being brokered through several ad network, that is pretty common in redirects/pops, not as much for banner clicks. Therefore the click you received might have gone through 5 or 6 redirects before reaching you, and it might have frozen up before loading your landing.
We hope this is useful!
The click loss between the affiliate link and the offers final landing is totally out of a partner's control and not only that, you can't really measure it, as the clicks you see on your affiliate network stats are the ones that reached the affiliate link, not the clicks that reached the offer landing page. The affiliate network has no way to count those (the offers landing is not theirs, so they don't have any kind of stats for the clicks that reached it, unless the offer/partner reports them back, which is unusual).
You need to separate the click loss between the different jumps. As mentioned before, you can measure and try to control some, but others are totally out of your control and you won't even be able to measure them.
1) The first and biggest jump is the publisher/ad network to your landing (comparing clicks counted by the publisher and the ones received in your landing). Here it will depend a lot on the way you get the traffic:
- Pops: the biggest click loss is here, the ad network/publisher counts the pop as soon as the call is made to your landing using javascript, but there is some delay in this (based mainly on the hosting, both the networks and yours). And even if your landing loads, the bounce rate is big here, you are showing the user something he didn't ask for, so most of them will just close your pop and keep surfing the publisher page (here the main factor is your landing design/angle).
- Redirects: second on click loss % after pops. Similar to pops, two reasons for click loss: hosting and page loading speed, and then the bounce rate because the landing angle/design. The main difference with pops is that the original publishers page is no longer available, so they might stay in your landing if it's attractive.
- Banner clicks: First click loss again happens on hosting, but here the bounce rate should be way lower if your landing is really related to the banner. They already know more or less what expect from the first click, so they have more patience waiting for your landing to fully load.
2) Once the surfer has decided to stay in your landing, of course the bounce rate and the ctr of your link to the offer are the key here, it's all about angle/design.
3) Once the user has clicked on your button to the offer, then it's all about the affiliate networks hosting and tracking software speed.
4) After the surfer has been redirected to the offer (if the offer is rebrokered through other networks, then step 3 applies again.) Then its all about the offer landing loading speed, which is something totally out of your control and out of the affiliate networks control, even in terms of trying to measure it, as I wrote in the intro.
All these jumps apply both to mobile and desktop, but the issue on mobile is greater for one reason. Some devices/OS, especially old ones, have issues handling several redirects and tend to hung up after a few. So when you receive the click from the ad network, it might have been through several redirects before, either at the publishers site itself or if the click is being brokered through several ad network, that is pretty common in redirects/pops, not as much for banner clicks. Therefore the click you received might have gone through 5 or 6 redirects before reaching you, and it might have frozen up before loading your landing.
We hope this is useful!
MarinaKimia
Well-Known Member
As we are seeing quite a few people interested in the GCC and MENA regions we thought we would give some insight from our perspective into the markets. Have a peek, click here for full knowledge: "Time sensitive MENA"
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