I know for me it was the fear of loosing money I know I'll never get back, I'm pretty frugal with my money. Once I got over that fear it seems like everything started to morph into plan. I started to understand that I wasn't actually loosing the money, I was just investing in data.
Happy to see you took charge and changed your perspective. You invested in your business and it started coming to life. It will love you as much as you love it.
Congrats! Keep at it and grind when necessary...
T J