v9designbuild
New Member
The internet, it seems, has many in the mainstream media worried. Our job as SEMs used to be about discovering sites that would allow us a link, together with registering sites with a vast directory base. This is the case no more.
We now have to be journalists of a sort, providing quality copy and headlines in press releases, articles and blogging. Not that we can ever compete with mainstream journalists in producing glowing and innovative copy, but nevertheless the effect of Web 2.0 has led the BBC to write "The End of Fortress Journalism" (see BBC - The Editors).
In this document they are saying that their "world is rapidly being eroded". They add: "Each week brings news of redundancies and closures. The legacy costs of buildings, printing presses, studios and all the other structural supports of the fortress are proving too costly for the revenues that can now be generated."
Users can now pick and choose from various selected sources via RSS feeds (e.g. the BBC for news, the Guardian for environmental issues and the FT for financial news) but are we, as SEM professionals who have to work with Web 2.0, helping to erode the space of the professional journalist?
If so, is it a good idea for news per se to continue to adopt the amateur journalist who blogs and tweets and forms opinions at the expense of the professional?
We now have to be journalists of a sort, providing quality copy and headlines in press releases, articles and blogging. Not that we can ever compete with mainstream journalists in producing glowing and innovative copy, but nevertheless the effect of Web 2.0 has led the BBC to write "The End of Fortress Journalism" (see BBC - The Editors).
In this document they are saying that their "world is rapidly being eroded". They add: "Each week brings news of redundancies and closures. The legacy costs of buildings, printing presses, studios and all the other structural supports of the fortress are proving too costly for the revenues that can now be generated."
Users can now pick and choose from various selected sources via RSS feeds (e.g. the BBC for news, the Guardian for environmental issues and the FT for financial news) but are we, as SEM professionals who have to work with Web 2.0, helping to erode the space of the professional journalist?
If so, is it a good idea for news per se to continue to adopt the amateur journalist who blogs and tweets and forms opinions at the expense of the professional?