Ask Me Anything Beginners Guide to Starting in Pay Per Call

[ringpartner]

Hey Everyone,

As we all know Pay Per Call is a different beast compared to other online marketing methods. If you were starting in Pay Per Call today what would you do different? What struggles did you face the first time? What was the first sign of success and how did that impact you to continue on?

Some of the road blocks and challenges I have seen are:

- Being aware of the hours of operation on campaigns

- Considering locations is huge.

- Calls and clicks are very different. Just because someone clicks an ad, doesn't mean its a call.

- Connected duration is different then overall duration

- Doing research outside the offers description is key. understanding your audience is important.

- Focus on a couple verticals. Don't spread yourself too thin.


Thanks,

Taylor

 

[New Marketer]

What are the parameters should remember before joining to any pay per call network? (For newbie affiliate marketers)

 

[ringpartner]

What are the parameters should remember before joining to any pay per call network? (For newbie affiliate marketers)

Great question, thanks for chiming in.

- CPA and Pay Per Call are different beasts. Understanding that going into pay per call is a great first step.

- Just because you receive clicks doesn't mean that will always result in calls.

- Ask your network rep what offers are proven to work for beginners. I see too many people try a very hard competitive niche and it kills their overall experience and drive to be successful.

- Do research on the vertical you are running. Educating yourself is the best way to understand what type of callers you need to target.


- Taylor

 

[cucr3]

Hello, thanks for this great thread!

Next to Google AdWords, where would you suggest someone start to test pay per call offers? I have experience with Internet marketing, but would like to avoid the high CPC, and other headaches associated with landing pages, and QS.. for the time being at least.

Bing? Facebook? 7Search? Offline?

 

[ringpartner]

Hello, thanks for this great thread!

Next to Google AdWords, where would you suggest someone start to test pay per call offers? I have experience with Internet marketing, but would like to avoid the high CPC, and other headaches associated with landing pages, and QS.. for the time being at least.

Bing? Facebook? 7Search? Offline?

Great question. If you're familiar with search then Bing would be good to test as cpc are lower. However they do not have the call only function like adwords. Facebook is great for reaching broad audiences. I see great success with Student Loan, Healthcare, and Legal with that source. Seo is another great method that you can do organically. Takes some time to index the sites but once they do you can drive good leads. I also think Seo is great for offers like carpeting, insurance, rehab. In my opinion those campaigns need callers to be more educated on what they need or else you may get lots of callers wasting time with general questions.

Bottom line is keep testing different sources with different campaigns until you see something stick

- Taylor

 

[rigby]

Have you thought into getting into generating call leads for local businesses?
Different markets (from US) certainly do not offer too much in terms of pay per call campaigns to jump onboard (love using my other languages to find unexploited opportunities by comparing markets )

 

[cucr3]

Great question. If you're familiar with search then Bing would be good to test as cpc are lower. However they do not have the call only function like adwords. Facebook is great for reaching broad audiences. I see great success with Student Loan, Healthcare, and Legal with that source. Seo is another great method that you can do organically. Takes some time to index the sites but once they do you can drive good leads. I also think Seo is great for offers like carpeting, insurance, rehab. In my opinion those campaigns need callers to be more educated on what they need or else you may get lots of callers wasting time with general questions.

Bottom line is keep testing different sources with different campaigns until you see something stick

- Taylor

Thank you.

I would most likely start with Bing and/or Facebook. Would a simple landing page suffice with the phone number and some content or does QS come into play and a whole site is needed? Or is a landing page not even needed?

Also any experience/advice on Yellow Pages paypercall.yp.com? Is it recommended?

 

[Mr. FOX]

Which one is most effective marketing method in PPCall? Offline of Online?

 

[aschwin]

Hey Everyone,

As we all know Pay Per Call is a different beast compared to other online marketing methods. If you were starting in Pay Per Call today what would you do different? What struggles did you face the first time? What was the first sign of success and how did that impact you to continue on?

Some of the road blocks and challenges I have seen are:

- Being aware of the hours of operation on campaigns

- Considering locations is huge.

- Calls and clicks are very different. Just because someone clicks an ad, doesn't mean its a call.

- Connected duration is different then overall duration

- Doing research outside the offers description is key. understanding your audience is important.

- Focus on a couple verticals. Don't spread yourself too thin.


Thanks,

Taylor

 

[QQ Leads]

Losing my mind trying to find a decent personal loan campaign. Seems every payday loan campaign we try tanks. Anyone know know an honestly high converting or high acceptance rate for ppc traffic? Don't mind doing rev share but when I look over the reports for the day and 200 calls get sent over but 2 paid. It starts to work out where 4-5 bucks a lead would make us way more money. Maybe a place that does a low pay per call for a couple bucks and pays a little extra bonus for closed deals?

Any advice would be appreciated, nothing worse then having too much traffic to place properly it's literally torture.

Hey Everyone,

As we all know Pay Per Call is a different beast compared to other online marketing methods. If you were starting in Pay Per Call today what would you do different? What struggles did you face the first time? What was the first sign of success and how did that impact you to continue on?

Some of the road blocks and challenges I have seen are:

- Being aware of the hours of operation on campaigns

- Considering locations is huge.

- Calls and clicks are very different. Just because someone clicks an ad, doesn't mean its a call.

- Connected duration is different then overall duration

- Doing research outside the offers description is key. understanding your audience is important.

- Focus on a couple verticals. Don't spread yourself too thin.


Thanks,

Taylor