Best Ad formats for Mvas CPA offers

[seorealm90]

"When it comes to mVAS(mobile value added services) offers specifically, pops (as well as push traffic) are the most converting ad format in the vertical"
To what extent do you agree with the above statement? Out of the two formats mentioned above what worked best for you?

 

[AnKa]

I agree that both popunder and push notification traffic are effective for mVAS offers. Popunders typically provide a larger volume of impressions, which can drive higher conversion rates if targeted correctly. Push notifications, on the other hand, tend to have a more direct approach and can yield excellent results due to their engagement-driven nature. For me, push notifications have worked particularly well, especially when optimized for the right audience, but it ultimately depends on the specific offer and the traffic quality.