Better Meta Descriptions for Better CTR

[djbaxter]

How to Write Killer Meta Descriptions for Better CTR
by Hin Lai, Search Engine Journal
May 7, 2015

There are two ways to get more people to your website ? the first is by improving your rank in the search engines, and the second is by improving your click-through rate (CTR). While most people focus on the former, the latter can yield huge payoffs, especially considering how little effort they require.

Here are eight killer strategies to increase your CTR that I?ve collected over the years.

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