Vita Vee
Active Member
I've just started a new campaign to promote a baseball digital product.
I'm going to explain what I did and show you my pages and ads.
But first, I need to mention that these are all basic stuff - so if you don't learn anything new don't bite me
That being said, I believe that the foundations are critical and this is what many affiliates, mainly beginners, are missing.
Before exploring the details, here's a general overview of my initial funnel:
Let me explain what is happening here... let's analyze each part of this funnel one by one:
The red circle at the top left represents the incoming traffic. The first thing I do is sending the visitors to 1 of 3 different optin pages (A/B/C split test). When I advertise on FB, I *ALWAYS* capture the email addresses before anything else - when I have those leads I can promote to them anything under the sun without having to check if it's against FB's TOS or not.
Here's the 1st optin page:
The 2nd one - the background is a video showcasing the product I'm giving away:
And the 3rd one:
After someone optins, there's a test to see if the traffic is coming from FB. If yes, a conversion pixel is triggered.
In both cases, the lead is then redirected to a rotator that will send him to 1 of 2 different thank you pages (A/B split test):
Those 2 thank you pages have links to affiliate offers.
Let's look at the 1st thank you page - as you can see on the screenshot below, 3 actions are possible on this page:
The 1st action is an affiliate link leading to the sales page of the product I'm giving away. People are impatient - some of the ones entering a giveaway think they will not win and decide to buy the product without waiting.
The 2nd action is an affiliate link to a digital product called "Baseball Swing Mastery". It's a video course sold on Clickbank.
The 3rd action is also an affiliate link to another digital product called "PRO Hitting Mastery". It's also a video course sold on Clickbank.
Even though that thank you page has 3 different affiliate links, only 2 will be displayed at once. Action 1 + Action 2 or Action 1 + Action 3. The goal being to find which digital product converts better.
Before I show you how the thank you page looks like, I need to mention that there's also a contest presented to the leads at this point. They are given a unique referral link and earn points when they share the giveaway with their friends. When they subscribe they earn 1 point. When they have one of their friends subscribe through their referral link, they earn 10 points. And when one of their friends refer someone else, they earn 5 points.
It's all done to motivate them to share with as many people as possible.
So here's how the page looks like - in the version below, Action 1 and Action 3 are shown (sorry I had to scale it down as it wasn't fittin vertically):
And 50% of the time, the banner at the bottom was the one for Action 2 instead:
The 2nd thank you page was just a variation of the 1st one, where I just swapped the top banner with the bottom one to see which one would bring the most revenue:
Very quickly after starting sending traffic, I could see that the optin 1 was performing poorly and had only 3% chances of being the best:
So I eliminated it from the split test to know faster which page between optin 2 and optin 3 would perform better:
Shortly after I could see that optin 2 had 99% chances of being better:
So I cut optin 3 from the split test to send all the traffic to optin 2 (the one with the video background).
Continue reading below...
I'm going to explain what I did and show you my pages and ads.
But first, I need to mention that these are all basic stuff - so if you don't learn anything new don't bite me
Before exploring the details, here's a general overview of my initial funnel:
Let me explain what is happening here... let's analyze each part of this funnel one by one:
The red circle at the top left represents the incoming traffic. The first thing I do is sending the visitors to 1 of 3 different optin pages (A/B/C split test). When I advertise on FB, I *ALWAYS* capture the email addresses before anything else - when I have those leads I can promote to them anything under the sun without having to check if it's against FB's TOS or not.
Here's the 1st optin page:
The 2nd one - the background is a video showcasing the product I'm giving away:
And the 3rd one:
After someone optins, there's a test to see if the traffic is coming from FB. If yes, a conversion pixel is triggered.
In both cases, the lead is then redirected to a rotator that will send him to 1 of 2 different thank you pages (A/B split test):
Those 2 thank you pages have links to affiliate offers.
Let's look at the 1st thank you page - as you can see on the screenshot below, 3 actions are possible on this page:
The 1st action is an affiliate link leading to the sales page of the product I'm giving away. People are impatient - some of the ones entering a giveaway think they will not win and decide to buy the product without waiting.
The 2nd action is an affiliate link to a digital product called "Baseball Swing Mastery". It's a video course sold on Clickbank.
The 3rd action is also an affiliate link to another digital product called "PRO Hitting Mastery". It's also a video course sold on Clickbank.
Even though that thank you page has 3 different affiliate links, only 2 will be displayed at once. Action 1 + Action 2 or Action 1 + Action 3. The goal being to find which digital product converts better.
Before I show you how the thank you page looks like, I need to mention that there's also a contest presented to the leads at this point. They are given a unique referral link and earn points when they share the giveaway with their friends. When they subscribe they earn 1 point. When they have one of their friends subscribe through their referral link, they earn 10 points. And when one of their friends refer someone else, they earn 5 points.
It's all done to motivate them to share with as many people as possible.
So here's how the page looks like - in the version below, Action 1 and Action 3 are shown (sorry I had to scale it down as it wasn't fittin vertically):
And 50% of the time, the banner at the bottom was the one for Action 2 instead:
The 2nd thank you page was just a variation of the 1st one, where I just swapped the top banner with the bottom one to see which one would bring the most revenue:
Very quickly after starting sending traffic, I could see that the optin 1 was performing poorly and had only 3% chances of being the best:
So I eliminated it from the split test to know faster which page between optin 2 and optin 3 would perform better:
Shortly after I could see that optin 2 had 99% chances of being better:
So I cut optin 3 from the split test to send all the traffic to optin 2 (the one with the video background).
Continue reading below...
